Daily Slackr

A large part of building your brand online deals with the message you put out. A consistent focused message has less of a chance of confusing your online community and drives trust in the relationship. This post identifies key factors in ensuring that your brand's message is carried out efficiently by everyone involved in social engagement.

Irv Shapiro discusses cloud telephony and how Ifbyphone excels in this space by providing easy access phone service without the hassle of dealing with internal equipment.

Tim Hayden says that focus groups are dead, and I believe he's right. With online communities you have the ability to crowdsource an entire global community as diverse as they come.

I've done presentations for many groups on the topic of whether social media is a fad or a practical trend to follow. It's hard to assure the naysayers of social media that the concept is not a fad. Though there's enough evidence that social media marketing has been an instrumental strategy for numerous brands that have established a popular, more well known reputation thanks to the democratization of the conversation, still too many see it as a passing fancy

A blog post regarding the recent report released by Mashable announcing that over half of CIO's surveyed admit to their companies blocking social media from employee use. Blocking is never an option and we look at a viable solution to this problem.

A post that mentions a fear I hear from people all the time with regards to social networks. The fear that social media is deconstructing society, forcing a new generation to rely on digital correspondence and not build their face to face, interpersonal communication skills. I ask my readership to chime in on their thoughts on what is happening with human communication.

Social Media Club Tweetup with Morgan's Wonderland set up as a press event to see what is coming in 2010 for the city of San Antonio.

A nice write up done by St. Mary's University communications office on ActionCampSA, and a little bit about my wife and I since we are alum of the university.

Conversation is key when communicating with your audience, regardless of whether it's online or offline. In real life, people are hesitant to walk away. Online, people can tune your message out, so you must be interesting and relevant to keep the conversation going. These are top benefits to the idea of conversation and how they can benefit you.

The post-ActionCamp: Mission Driven event bringing people together to find out what they've done with their knowledge now that they've left the "unconference".