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Before you get in the water for a dive, wouldn't it be great to be sure your air tank is fully on? Well, now you can do that. Scuba Stik introduced its new color-coded Vindicator safety valve handle at this week's DEMA Show. If the ring next to the valv...

The new Beach Buddy dive gear transport system is now shipping to dive shops and interested consumers, according to inventor Stacie Hill. Dive instructor Stacie Hill invented the Beach Buddy a year ago, and introduced a prototype version at last year's D...

National Geographic earlier this year introduced a line of branded snorkeling equipment, with Plant City, FL-based Marine Sports Manufacturing, the product line's distributor, showcasing it this week at the DEMA Show. There are three series to the produc...

Walking the DEMA floor we took the time to talk to Michael AW (Director) and Amanda Cotton (Field Editor and U.S. correspondent) at Australian based Ocean Geographic magazine. Both of them are passionate about the underwater world and very talented photog...

Rock 'n Sports showcased two float covers and a spearfishing float to meet the needs of any diver. All of the products feature durable construction built to last blended with carefully thought out features. A basic and deluxe float cover both feature a ...

After catching up at the DAN/NAUI social last night with Kirk Krack from Performance Freediving, we heard of what seem to be the most innovative idea on the DEMA floor this year. Take an underwater scooter, put a racesuit equiped freediver on it, shak...

DeeperBlue.com ran into our favorite mermaid here at DEMA - the one and only Linden Wolbert of MermaidsInMotion.com. Many of you know Linden because of her work with Neptunic and/or as a world class AIDA judge. What you may not know is that she is develop...

The (Dive) Computer that does it all. This week, Oceanic began shipping its latest diving breakthrough - the OC1 Dive Computer, which portends to take diving technology to a completely new level. The OC1 is the first, and thus far only, dive computer to ...

Editor Jeffrey Gallant has decided to go fully green on his next version of the Diving Almanac. In 2010 the book will be published in pdf format only, so get your kindle out! For more information go to the official website ...

The OceanCam(tm) is the world's most advanced underwater Internet-controllable camera. It can be attached to a variety of ocean floor mountings using a tamper-resistent locking system for permanent UW use. Ocean models provide a range of working depths d...

Shb Instruments, Inc. has announced a revolutionary new product for the dive industry. Navimate is the first product to provide divers with the full functionality, convenience and safety of GPS navigation and positioning while underwater. The affordable w...

ABC News: Scuba divers are exploring the depths of a volcanic lake in Guatemala to find clues about an ancient sacred island where Mayan pilgrims flocked to worship before it was submerged by rising waters. The Maya built soaring pyramids and elabora...

The 2009 AIDA Freediving World Championships will take place in Dean's Blue Hole, on Long Island, Bahamas. The organisers of this event are William Trubridge and Sebastian Naslund.  There will be 51 atheletes representing 17 nations at the event. I...

PADI have announced that due to the expanded IDC Business of Diving section focuses on proper sales techniques in the Instructor Development course will reinforce the important role that instructors play as members of a dive retail or resort sales team...