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Waktu baru mulai jualan novel import, banyak yang nanya apa buku yang aku jual itu Paperbacks, Pocket sized, Large print de el el while aku cuma tau hardcover ma paperback dowank.. so aku brosing ke sini en dapet jawabannya... :-) lumayan membantu...

http://www.nytimes.com/2008/03/16/books/review/PaperRow-t.html

Paperback Row


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By ELSA DIXLER
Published: March 16, 2008

When the Book Review introduced a new best-seller list devoted to trade paperback fiction last Sept. 23, the editors explained that the list “gives more emphasis to the literary novels and short-story collections reviewed so often in our pages (and sometimes published only in softcover).” That suggests the difference between trade and mass-market fiction, but it doesn’t really make it clear, and many readers have written to express their confusion. This column, sitting as it does in the print edition next to the full spread of paperback best-seller lists, will attempt to explain the difference.
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A trade paperback.
Last Week's Paperback Row

A mass market paperback.

For this exercise we need a ruler and two versions of a book whose market niche has particularly confounded readers: Ian McEwan’s “Atonement,” which appears on both the trade and mass-market fiction lists. (This week it appears at Numbers 8 and 17, respectively.) “Atonement,” a gracefully written novel about the power of the past and the nature of storytelling, set mostly in England around the time of World War II, was first published in the United States in 2002. The paperback appeared a year later and spent 11 weeks on our (at that time, only) paperback best-seller list. The movie, a sweeping love story starring Keira Knightley and James McAvoy, opened here in December 2007. In November, just before the movie’s release, Anchor, the publisher of “Atonement,” issued a mass-market paperback.

I have before me two copies of “Atonement.” The cover of the trade version, published in February 2003, is black and white. It shows a child seated on stone steps, calling to mind the Tallis family’s country house and their younger daughter, Briony, who sets the plot in motion. Employing my ruler, I find that the book’s dimensions are 7.9 by 5.2 by 0.9 inches. It sells for $14.95. And now, the mass-market version. This cover is in color, and it features photographs of Knightley and McAvoy looking passionate in their Oscar-nominated period costumes. This book measures 6.8 by 4.2 by 1.2 inches, and it costs $7.99.

The differences between these two books illustrate the distinction between the trade and mass-market formats. The trade book’s cover is arty and evokes the atmosphere of the book; it even includes a quotation from John Updike’s review in The New Yorker. The mass-market cover appeals to someone coming to the book from the movie. The trade book is both taller and wider. And finally, the trade book is considerably more expensive.

These variations in the book’s appearance and price have their roots in the ways they are sold. Mass-market books are designed to fit into the racks set near the checkout counter at supermarkets, drugstores, hospital gift shops and airport newsstands. They are priced affordably so they can be bought on impulse. There are other production differences in binding and paper quality (historically, paperbacks were printed on “pulp” and could fit in the consumer’s pocket). The format is often used for genre fiction, science fiction, romance, thrillers and mysteries. There is also a large category of books known as mass-market originals.

Besides being somewhat larger in size, trade paperbacks are generally printed on more expensive paper and with sturdier binding. Because they are more expensive to produce they are higher in price and often (not always) printed in smaller numbers. Unlike mass-market paperbacks, which are usually sold on racks, trade paperbacks are sold in bookstores (“to the trade”) and are shelved with their spines facing out, like hardcovers. Sometimes they are sold on display tables, lying flat so that customers can respond to their cover art. Trade paperbacks may be originals, which are not preceded by a hardcover edition, or reprints of hardcovers. A trade paperback, in short, is the book you’d want to be reading if you were sitting at Les Deux Magots and Simone de Beauvoir was looking straight at you.

In recent years, the distinction between mass-market and trade paperbacks has been eroding. So while content and genre no longer determine whether a book is a mass-market or trade paperback, the book’s size, the quality of its paper, the way it is displayed, its price, the way it is distributed and the place it is sold all go into the definition. R. R. Bowker, the company that assigns International Standard Book Numbers (ISBNs) to books published in the United States, has developed codes and identifiers that define which books are trade paperbacks and which are mass-market.

You may still wonder why we decided to separate the mass-market and trade best-seller lists. The reason is that mass-market books — no surprise — tend to sell in larger numbers than trade. A list based on the number of copies a paperback sells will usually be dominated by mass-market. (Similarly, advice and self-help books sell more than most general nonfiction, and they dominated the nonfiction best-seller list until they got their own property in 1984.) But the Book Review — like most review media — focuses on trade fiction. These are the novels that reading groups choose and college professors teach. On the paperback best-seller list for Sept. 16, the week before we switched to the new system, only 7 of the 15 entries were trade fiction, but the new list of Sept. 23 presents 20 trade paperbacks. The seven books that made the list the week before, including “The Kite Runner” and “The Alchemist,” are still there, near the top of the list. But now there’s also room for Irène Némirovsky’s “Suite Française” and Kiran Desai’s “Inheritance of Loss.” And there’s a fuller listing for mass-market novels and paperback nonfiction as well.
@ Rp 50.000

1. The Other Queen - Philippa Gregory (Large Print)
2. Illusions - Nora Roberts (Large Print)
3. Tribute - Nora Roberts (large Print)
4. Malice - Lisa Jackson (Large Print)
5. Blow Fly - Patricia Cornwell (Hard Cover)

@ Rp 40.000

1. Sunflower Forest - Torey Hayden
2. Lord Of The Ring Return of The King - JRR Tolkien
3. Celulloid Serial Killers - Paul B Kidd
4. Wolf of The Plains - Conn Iggulden
5. The Intrepretation of Murder - Jed Rubenfeld
6. Queen of Broken Hearts - Cassandra King (Large Print)
7. Lesson in Heartbreak - Cathy Kelly (Large Print)
8. Thirteen Moons - Charles Frazier
9. Gold Coast - Nelson Demille
10. The White Russian - Tom Bradby
11. Blasphemy - Douglas Preston
12. Elizabeth Taylor Biography

@ Rp 35.000

1. Island - Anne Rivers Siddons
2. Tandia
3. Freddy & Fredericka - Mark Helprin
4. Knotts & Crosses - Ian Rankin
5. Wolfskin - Juliet Marillier
6. The Manchurian Candidate - Richard Condon
7. Thursdays at Eight - Debbie Macomber
8. Bitter Harvest - Ann Rule
9. The 4th Estate - Jeffrey Archer
10. Fox Evil - Minette Walters (large Print)
11. Hungry as The Sea - Wilbur Smith
12. Vampirates Blood Captain - Justin Somper
13. The Last Legion - Valerio Massimo Manfredi
14. Gentleman of The Road - Michael Cabon
15. The Dante Club - Matthew Pearl
16. Man Walks into a Room - Nicole Krauss
17. Extremely Loud & Incredibly Close - Jonathan Safran Foer
18. The French Gardener - Santa Montefiore
19. Mapp & Lucia - EF Benson
20. The Art of Love - Elizabeth Edmondson
21. House Unauthorized
22. The Last Darkness - Campbell Armstrong
23. Perfect Secrets - Brenda Joyce, Delia Parr
24. Star Wars - Tatooine Ghost - Troy Denning
25. Family Betrayal - Kitty Neale
26. Heritage - Judy Nunn
27. Man Alive - Dave Hill
28. Persuasion - Jane Austin
29.Sunrise - Rosie Thomas
30. A Summer Frost - Elizabeth Walker
31. Runes of the Earth - Stephen Donaldson
32. Boudica - Manda Scott
33. Mary Mary - James Patterson
34. Lifeguard - James Patterson
35. Virgin Lover (Large) - Philippa Gregory
36. Pompeii - Robert Harris (Large)
37. Harry Potter Goblet of Fire - JK Rowling ( 75% condition)
38. Fishy Wishes - Tom Holt
39. Polo - Jilly Cooper
40. Isle of Bugs - Patricia Cornwell (HC)
41. Kiss and Tell – Suzanne Brockmann
42. Sophie’s World – Jostein Gaarder
43. the Last Temptation – Val McDermid
44 Clean Break – Val McDermid
45. The Last Juror – John Grisham


@ Rp 25.000

1. 10 LB Penalty - Dick Francis
2. Full Circle - Danielle Steel
3. Woman on The Fifth - Douglas Kennedy
4. Saffron Skies - :Lesley Lokko
5. Monsoon - Di Morissey
6. Hornbean Tree - Susan Lewis
7. Lake in The Clouds - Sara Donati
8. No Man's Island - Susan Sallis
9. Miss You Forever - Josephine Cox
10. Listen - Kate Veitch
11. What Would You Do to Save The World? - Ira Trivedi
12. More Tales of The City - Armistead Maupin
13. Sweet FA - Siobhan Curham
14. The Ravenscar Dynasti - Barbara Taylor Bradford
15. The Resurrectionist - James Bradley
16. Random Acts of Heroic Love - Danny Scheinmann
17. The People Princess (Lady Diana Biography) - Larry King
18. California Angel - Nancy Taylor Rosenberg (Hard Cover - Large Print)


@ Rp 20.000 - 60% condition

1. Mary Me Stranger - Kay Gregory
2. Lightning - Danielle Steel
3. The Joy Luck Club - Amy Tan


@ Rp 15.000 - Poor Condition
1. Alter Ego - Kathy Lette
2. Fallen Skies - Philippa Gregory


Salam
Sintia
@Denpasar