The mission of the Duke MBA Marketing Club is to develop and educate the most prepared candidates for marketing careers.
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- Location:
- Durham, NC
Duke MBA Marketing Club
Source: feed.razorfish.com
FEED is Razorfish’s annual study charting how technology is changing the way consumers engage with brands. The report, and the blog, are written by Garrick Schmitt, Group Vice President, Experience Planning.
Source: adage.com
2010 is the year that many brands have to rethink their discount and pricing strategy to slowly return to higher profitability.
Duke MBA Marketing Club Congratulations to Sarah Bruss, Ankur Desai, Jacqueline Ferris, Marlene Sawhney and Carol Waldeck for winning second place at the Elite 8 Case Competition in Minneapolis this weekend! The competition included teams from the following business schools: Haas, Wharton, Kellogg, Ross, Anderson, Kelley and Carlson. Thanks to the team for all of their hard work and for representing Fuqua so well. Great job!!!!
Source: www.nytimes.com
Rent the Runway wants to do for high-end fashion what Netflix has done for movies by offering a simple mail-order system.
Source: www.nytimes.com
A fast-food alternative wants to start a conversation palatably.
Source: www.techcrunch.com
The following post is by guest author Edo Segal (@edosegal), an entrepreneur who has launched and sold several companies, including Relegence to AOL. ...
Duke MBA Marketing Club
Help out our Elite Eight team, take this survey:
http://duke.qualtrics.com/SE/?SID=SV_3Ui
Source: duke.qualtrics.com
If you were able to connect your laptop computer to a small, hand-held projector, how likely would you be to use this product for BUSINESS purposes?
Source: adweek.blogs.com
The unlikeliest product of the year has arrived: the Weezer Snuggie, which is being hawked in the infomercial above, packaged with the new Weezer CD, for the low, low price of just $29.99. Yes, the Weezer guys appear in the ad, and yes, the product is real. ...
Colette Dribben Good Luck to our Elite Eight team- Marlene Sawhney, Ankur Desai, Sarah Bruss, Caroline Waldeck, Jacqueline Ferris- who will be competing against the best b school marketers this weekend in Minneapolis!
Source: www.nytimes.com
It’s still unclear whether a contest to name a new Vegemite product by Kraft Foods Australia was a marketing failure or a publicity coup.
Source: blog.nielsen.com
The Nielsen Company, News, Press Releases, Nielsen Media Research, Nielsen Online, Nielsen Mobile
Source: www.cnn.com
The concept of personal branding has been around for more than a decade, but the Internet and social networking have made it easier than ever to sell brand "you."
Source: www.nytimes.com
Buying expensive luxury goods along with an aura of virtuous thrift.
Duke MBA Marketing Club Really awesome website that discusses emerging consumer trends.
Source: trendwatching.com
trendwatching.com: the world's most visited source for Consumer Trends and Insights.
Source: www.nytimes.com
The American way of eating has become the elephant in the room in the debate over health care.
