The mission of the Duke MBA Marketing Club is to develop and educate the most prepared candidates for marketing careers.
Information
- Location:
- Durham, NC
Duke MBA Marketing Club
www.nytimes.com
Companies that were once content to fight in store aisles and on commercials are choosing a different route formal grievances challenging their competitors’ claims.
adage.com
Coca-Cola's Expedition 206 will test its organizational flexibility and force a number of its global markets into the digital and social-media space.
www.nytimes.com
The social network is also a place to find new customers and discover a treasure trove of demographic data.
www.sfgate.com
Costco says it is no longer carrying Coca-Cola products in its stores nationwide due to a pricing dispute with the beverage maker.
Special Report: America's Hottest Brands - Advertising Age - Special Report: America's Hottest Brand
adage.com
Ad Age chooses the upstarts and established brands that are setting the pace for innovation -- and getting results -- right now.
Duke MBA Marketing Club Pretty insightful blog about social media.
www.briansolis.com
I carefully considered this topic before sharing my views. In doing so, my perception might have altered since the news of Hollywood studios banning film stars from using Twitter initially broke.
www.insidefacebook.com
We have some rather unimpressive Facebook apps in this week’s up-and-coming list, with some very notable exceptions in the gaming category. At the top is one called Addict, a simple app that calculates ...
wheels.blogs.nytimes.com
The Infiniti Essence is designed to project the brand's identity more than forecast future design cues.
feed.razorfish.com
FEED is Razorfish’s annual study charting how technology is changing the way consumers engage with brands. The report, and the blog, are written by Garrick Schmitt, Group Vice President, Experience Planning.
adage.com
2010 is the year that many brands have to rethink their discount and pricing strategy to slowly return to higher profitability.
Duke MBA Marketing Club Congratulations to Sarah Bruss, Ankur Desai, Jacqueline Ferris, Marlene Sawhney and Carol Waldeck for winning second place at the Elite 8 Case Competition in Minneapolis this weekend! The competition included teams from the following business schools: Haas, Wharton, Kellogg, Ross, Anderson, Kelley and Carlson. Thanks ...to the team for all of their hard work and for representing Fuqua so well. Great job!!!!
www.nytimes.com
Rent the Runway wants to do for high-end fashion what Netflix has done for movies by offering a simple mail-order system.
www.nytimes.com
A fast-food alternative wants to start a conversation palatably.
www.techcrunch.com
The following post is by guest author Edo Segal (@edosegal), an entrepreneur who has launched and sold several companies, including Relegence to AOL. ...
Duke MBA Marketing Club
Help out our Elite Eight team, take this survey:
http://duke.qualtrics.com/SE/?SID=SV_3Ui
duke.qualtrics.com
If you were able to connect your laptop computer to a small, hand-held projector, how likely would you be to use this product for BUSINESS purposes?
