Information
- Founded:
- 1988
31 People Like This
Links
blogs.dwgreen.com
If you’re like most of us, you read less than half of what shows up in your inbox, and only decided to open this email after considering (1) the sender and (2) the subject line. In their book Successful Email Marketing Strategies, Hughes and Sweetser deem subject lines “the single most important ele...
blogs.dwgreen.com
Last October I attended the Heart of Leadership workshop in Seattle. One of the exercises was stand taking. What do I stand for? What is the commitment I am? (for myself, my organization, my company, my co-workers, my customers, my family, or any area of concern in my life) The power of stand taking...
blogs.dwgreen.com
Several of our customers have used posters, shelf signage, ad “drop-ins”, bag stuffer-style information sheets and web content to communicate to shoppers that they offer a wide variety of gluten-free items in their stores. ...
blogs.dwgreen.com
Whether it’s a brand new offering or a long-time customer favorite, chances are there is a story behind it to tell. Product storytelling is one of the easiest and most effective ways to enhance the customer experience and build brand equity. ...
blogs.dwgreen.com
I was humbled to participate in a tribute to one of our clients last week. Among others, I was interviewed, on video no less, on their behalf. I was presented with a list of questions to address by the interviewer ahead of time. ...
Idea of the Week » Principles of Listening, Communications, Relatedness, Trust, Partnership and Coll
blogs.dwgreen.com
Last October I attended The Heart of Leadership workshop in the Seattle area with Ryan Joy, VP of Creative Services, and Erica Hutchinson, Director of Communications. The three of us attended a second workshop, The Heart of Making a Difference, in February of this year. ...
blogs.dwgreen.com
I sent an email to a business prospect last week. I thought the content of the email would make a good blog post. An edited version of the email follows.
blogs.dwgreen.com
I’m not much for acronyms. I find them difficult to remember and confusing. Weird, since my first name is acronym-like! Anyway, this IOW isn’t about acronyms but about OOH, which stands for “out-of-home” advertising. ...
blogs.dwgreen.com
Leadership can be thought of as a capacity to define oneself to others in a way that clarifies and expands a vision of the future. Skilled leaders accomplish great things and inspire others to grow in responsibility
and skills. ...
blogs.dwgreen.com
I have always been a proponent of using themes for the cover page of weekly ads. In my view, the purpose of the weekly ad is to attract new ad readers and new customers to the store. The purpose of attracting ...
blogs.dwgreen.com
No matter how busy you are it’s critical to take the time to understand what you’re doing and why you’re doing it. Make it a part of your process to clarify the purpose of each marketing activity, using the five steps below.
blogs.dwgreen.com
“To thine own self be true” writes William Shakespeare in Hamlet. “Let your conscious be your guide” the Blue Fairy tells Pinocchio and then asks Jiminy Cricket to serve as Pinocchio’s conscious.
blogs.dwgreen.com
Each year at DW Green Company, we host a positioning workshop on a topic that we believe will benefit our clients the most. This year, we’ll work together with attendees to bring the power of purpose to their marketing and to their brand.
blogs.dwgreen.com
Recently, we worked with a client to develop their 2011 promotional plan. We began with the holiday weeks, as they are obviously much easier to plan than the non-holiday weeks. When we got to the Memorial ...
blogs.dwgreen.com
Arriving home from work a few weeks ago, my wife greeted me at the door excitedly. “I saved $172.25 on groceries today with coupons!” she exclaimed.
