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If you’ve read any of our previous blog posts you’re probably starting to pick up on a theme; being successful online takes effort. As a matter of fact, building a thriving ecommerce business takes the same amount of hard work and discipline as building any other business, if not more so...

When selling online a picture isn’t just worth a 1000 words – it’s worth 1000’s of sales. This thought holds true for every picture you post on your website. As the old Nike slogan goes, “Image is Everything”, and nowhere is this more true than online...

Reach Higher Rankings with EPORIA SEO Training High rankings in major search engines such as Google, Yahoo! and MSN /Live can make the difference between success and failure ...

Some websites seem to provide an About Us page just for the sake of doing so with very little information that reinforces trust in the company. Studies have found that visitors who visit a websites About Us page convert at a higher rate than those that don’t...

It is estimated that online shoppers abandon their ecommerce shopping carts during checkout at a range between 25 percent (Andersen Consulting) on the low end and 78 percent (Bizrate.com) on the high end. The following are among the most cited reasons for cart abandonment...

If you sell online (or anywhere else for that matter) you should always be looking for ways to sell more. The following tips can help you gain more sales from both existing and new customers with little to no out of pocket expense...

When one thinks of building links to their website to increase Google PageRank and visibility in the search engines a lot of ideas come to mind, such as blogging, submitting links to directory sites, social bookmarking, etc...

When writing content for your website keep in mind that most people scan text, they’re impatient, and they’re skeptical if they haven’t done business with you before. These three reasons ultimately lead to less sales and income for most online businesses...

Many websites, especially those that only sell online, are not maximizing the potential that local search optimization offers. It isn’t uncommon for pure play online businesses to think that their geographical location is of little importance since they sell on a nationwide or worldwide basis...

Being successful in the world of ecommerce is dependent upon many disciplines such as merchandising, marketing and design. This being the case, often basic areas of improving conversions for an ecommerce website aren’t fully thought through or applied...

Reach Higher Rankings with EPORIA SEO Training High rankings in major search engines such as Google, Yahoo! and MSN /Live can help generate significant revenue for your business...

As more businesses turn to social media marketing to grow their brands and increase sales, they’re quickly learning that real results require a significant investment of time. As a rule, those who commit the most time are the most likely to be successful...

The idea of using Pay-Per-Click (PPC) marketing to generate large volumes of new sales overnight sounds easy in theory. Yes, some marketers do achieve almost instant success using PPC marketing programs such as Google AdWords or Yahoo! Search Marketing...

So why would anyone want to take the time to participate in social bookmarking? If you’re not sure of the answer - reread the title of this blog post...

EPORIA is offering a 1-day personalized and in-depth organic SEO training class in Redmond, WA (just 14 miles east of Seattle). This class is advised for beginner to intermediate SEO levels...

Regardless of what we hear about the economy these days, the web is still hot. According to ComScore, online sales totaled $10.9 billion in January of this year. Among the categories that grew the most were sports and fitness, up 42% vs...

The following are 7 surefire ways to help your business be more successful online in 2009 and the in the years to come. Each of these concepts is used by the most successful companies online. Are you applying them...

There is no question that search engine optimization (SEO) can put your website on the fast track to increased visitors and potential sales. However, the fast track can often take a matter of months, and in some cases years to fully materialize...

Despite a slowdown in the economy, leading research organizations including eMarketer are forecasting online shopping to grow at approximately 6% over the next year, while in-store retail sales continue to decline...

While a professional SEO company can provide valuable services to their clients, unethical SEOs that use overly aggressive tactics or that violate the guidelines of the major search engines may actually harm your rankings - or even cause your site to removed from the search engines altogether...

The web is like everything else in life; it constantly changes. This being the case, what may have worked for your business online a few years ago, may no longer be working today...

Found this Nike commercial on YouTube a while back and it’s a good example of overcoming excuses. Although this video is based on athletics, it can apply to anything including your success online...

Since the New Year is still young, it isn’t too late to add being more social to your list of New Year’s resolutions. Sure, you may not be able to devote endless hours a day to social media like the major players (or even an hour for that matter)...

Increase your online sales, increase your online sales, and increase your online sales some more… Yes, we sound like a broken record. However, breaking records is what successful selling is all about...

When some people first hear of the college paper “The Anatomy of a Large-Scale Hypertextual Web Search Engine”, written by Google’s founders Sergey Brin and Lawrence Page, they often yawn or laugh it off as being outdated...

Your web site’s primary and secondary navigation is important to users, search engines, and the overall success of your site. User-friendly site navigation is important to help both search engine crawlers and visitors find their way through your site...

Consider the following 11 SEO strategies the next time you plan to sit down and take a good look at your SEO efforts. Keep in mind that SEO is both an art and a science and you want to keep a careful balance in the implementation process...

Consistency In this final post of our series on Guidelines for Good Web Design, we’re wrapping it up with the element that ties all of the other pieces together - consistency. Consistency is critical to good web design to ensure everything matches...

Crisp and Sharp Web Design Keeping your web site design looking crisp and sharp requires thinking at the pixel level. Sure, everything in your CSS will be pixel perfect, but in software such as Photoshop you’re going to have to work for it...

Alignment in Web Design All good web designers understand the importance of using alignment to create associations between visual elements of a web page, which helps site visitors easily understand the objects on the page...