Echelon '09: USAC Collegiate Cycling Leadership Conference

Echelon '09: USAC/USAT Collegiate Cycling Leadership Conference™ - May 6-7, 2009

If you want to coach a collegiate team, are a team captain, current team coach or manager... THIS CONFERENCE IS FOR YOU! Press Release: Echelon Press Release Click Here

Registration: Deadline is midnight Sunday, May 3rd Click here to register (pop up in new window) Follow the discussion about Echelon on Twitter: Can't attend? Don't worry - conference attendees will be tweeting throughout Click here to see their comments or search "#fccf" on Twitter Benefits of Attending Echelon: Learn - experts from around the nation will be speaking - complete list of speakers coming soon! Connect with other leaders in the world of collegiate cycling Grow your team or coaching business using the information gained at Echelon 1.5 USA Cycling Continuing Education Credits (CEU's) 3.5 USA Triathlon Continuing Education Credits (CEU's) Lunch included on Wednesday Dinner offered at a special rate with one of our National Championships Sponsors Race course preview on group ride - Thursday afternoon - led by the great guys at Peleton Cycles Breakfast included if you stay at the Hilton Hotel (host hotel, lodging not included in conference price)

Sponsors Want to Sponsor Echelon? Click here to send us a message on Facebook or email Echelon[at]FCCyclingFest[dot]com

Tentative Agenda:

Wednesday, May 6th

• 8:00 - 9:25am - Collegiate Coaching as a Business: Varsity, supported club sport, student-led
  • TG Taylor
• Corey Carlson
• 9:30 - 10:10am Training Peaks (sponsor presentation) - Tools for managing a teams training plan needs
  • Presenters: Jeremy & Dirk Friel
• 10:15 - 11:30am - Coaching the Female Athlete: Lessons, Lies and Planning Success
  • Gale Bernhardt
• 11:45- 1:00pm - Lunch - shuttle to/from El Monte Grill
• 1:15 - 2:30pm - Chasing the Team Omnium: A team directors low-down on winning the omnium and not just having individual’s succeed
  • Doug Owen
  • Rick Crawford
  • Jim Weinstein
  • Daniel Matheny
  • Tim Hall
  • TG Taylor
• 2:35 - 3:35pm Harnessing the power of Social Media
  • Nathanael Ksiazkiewicz - Facebook, Twitter etc
  • Jesse Levine - Reel Motion - social media videos
  • Steven Hopengarten - blogosphere
• 3:50 - 5:00pm Fundraising, Sponsorship, & Recruiting 101: successful race promotion, fun rides, alumni weekend rides, bike-a-thons, lycra drives, spin-a-thons, alumni donations, big Jr races, being noticeable outside of Collegiate season (like a summer race team), USAC resources available for recruiting
  • Daniel Matheny
  • Rick Crawford
  • Tim Hall
  • TG Taylor
  • Jim Weinstein
• 5:00 - 6:00pm Break
• 6:15pm - Social Dinner - El Monte Grill

Thursday, May 7th

• 8:00 - 8:40am Aerodynamics on a Collegiate Team & Wind Tunnel Basics
• Robby Ketchell
• 8:45 - 9:45am Marketing, PR, Branding and Apparel
  • Andrea Smith - USAC Media mgr - timeliness of PRs, how to get in the news, when to submit, etc.
  • Michelle Venus - YES Branding,
  • Nathanael Ksiazkiewicz - Apparel
  • Spencer Powlison - Conference Shirts-Anthem branding, Conf champs jerseys
• 9:50 - 10:30am Creating a Legacy at Your Institution: alumni return and alumni association, passing the torch to the next student leader
  • Jim Weinstein
  • Nathanael Ksiazkiewicz – Friends of Rams Cycling, Scholarship programs
• 10:30 - 11:30am The Unconference - format is based on the premise that in any professional gathering, the people in the audience - not just those selected to speak on stage - have interesting thoughts, insights, and expertise to share.
  • See the Wikipedia explanation here
• Ideas may include; marketing your riders to domestic teams, recommendations, approaching team directors, marketing yourself as a rider, etc
• 11:30am-12:00pm - Nationals Race Course Discussion w/ hands-on course preview following (optional and tactical direction: What to look for? When to refuel on course? Critical points for attacks, counter-attacks, or breaks?
  • TG Taylor
  • Rick Crawford
  • Corey Carlson
  • Tim Hall
• 12pm - Lunch – on your own
• 1:15pm - National Course Preview Bike Ride
  • Led by Peloton Cycles

Special Registration rates:

• $54 - Students/team captains
• $159 - USAC/USAT Coaches
• $199 - General Registration
• Click here to register

What's in a name...

Echelon is defined as a form of paceline in which the riders angle off behind each other to get maximum draft in a crosswind.

We see this conference as a great way for the great minds in collegiate cycling to come together, learn from subject experts, share with others, and make connections that may not have otherwise be made. Much like the racers in an echelon who often times are not on the same team but are working towards a strong finish, we want you to come together with others working hard and innovating in the world of Collegiate Cycling!

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