
EcoAlign Study Shows why CMO's Need to Keep Engineers Out of Marketing Energy Efficiency and Conservation http://tinyurl.com/ykknecq

EcoAlign For green marketers and CMO's: 21 Twitter tips for Sustainable Business http://bit.ly/2SsUzX
Source: bit.ly
Green marketers and sustainability officers can learn from the 21 Twitter tips recently published in Forbes to help grow your green products and causes.

EcoAlign
When Given the Chance, Will Consumers Pay More for Green?
http://webpartner.com/EcoLiving#3e2fc139 c301268dba5a
Source: webpartner.com
Eco friendly tips for how to live eco-friendly and green. Articles will include new products that help you live green as well as lifestyle articles to inspire your green living or enhance the techniques you use to live green. - WebPartner

EcoAlign
Cool Eco-stadiums...
http://solar.calfinder.com/blog/news/top -5-coolest-solar-powered-sports-stadiums /
Source: solar.calfinder.com
CalFinder Blog: Top 5 Coolest Solar-Powered Sports Stadiums

EcoAlign
Go green, "get green" http://www.washingtonpost.com/wp-srv/hom e/graphics/energy-efficient.html?hpid=ar tslot
Source: www.washingtonpost.com
Tax credits for 30 percent of the purchase price, up to $1,500, are available for these products that meet the stipulated energy-efficiency requirements and have a manufacturer’s certification statement.

EcoAlign
Obama putting $3.4B toward a 'smart' power grid
http://www.washingtonpost.com/wp-dyn/con tent/article/2009/10/27/AR2009102700491. html?hpid=artslot
Source: www.washingtonpost.com
Obama administration makes available $3.4B for developing a 'smart' electric grid

EcoAlign
http://sustainablelifemedia.com/content/ story/brands/is_brand_communication_incr easing_consumer_understanding
Source: sustainablelifemedia.com
October 20, 2009 -Ecoalign has released "Green Gap Redux: Green Words Gone Wrong," a study aimed at discovering if all the money spent on brand communication has affected consumer understanding of sustainability messaging. Image:

EcoAlign
Talk about a 'Gap'....according to these diagrams, we would be leaving in a society where people would be buying green products but we DO NOT.
Is the “green gap” bigger? Everyone seems to know these words and that they are positive for the environment; however, there seems to be little change in behavior if people don’t... see a clear return on their investment (time, money, effort…)
What do these words mean to you? We welcome your comments.Read More
Is the “green gap” bigger? Everyone seems to know these words and that they are positive for the environment; however, there seems to be little change in behavior if people don’t... see a clear return on their investment (time, money, effort…)
What do these words mean to you? We welcome your comments.Read More

EcoAlign Interview with Jamie Wimberly, CEO EcoAlign, publisher of “Green Gap Redux: Green Words Gone Wrong” http://digg.com/u1EOPs#
Source: digg.com
All this talk about going green, do we really know what exactly it means? Companies invest millions in trying to segment the green market. There’s the BBMG Conscious Consumer Report. The Roper Green Gauge. ...

EcoAlign Only 31% of respondents think the environment benefits from smart energy and smart meter investments? Either we’re not communicating clearly or the consumer isn’t listening! http://www.ecoalign.com/node/332

EcoAlign
Green Energy Talk: Oops! The Gap Is Showing!
http://inspiredeconomist.com/2009/10/15/ green-energy-talk-oops-the-gap-is-showin g/
Source: inspiredeconomist.com
Companies marketing green products and, in particular, promoting their green energy initiatives are using words like “energy conservation” and “green energy,” but what effect has this had on consumers? Do they care? Do they even understand what these terms mean?

EcoAlign EcoAlign releases new consumer survey report "Green Gap Redux: Green Words Gone Wrong". Download for free: http://www.ecoalign.com/node/332
Source: tinyurl.com
The report outlines various value gaps affecting consumers’ adoption of energy conservation and renewable energy.

EcoAlign 'Eco' Can Be Beautiful http://tinyurl.com/ylxsjpz http://tinyurl.com/ylxsjpz
Source: tinyurl.com
Yes, the exterior siding is made from recycled materials, the roof of recycled metal and the floors of reclaimed wood. And there are dual-flush toilets (that will each save 6,000 gallons of water annually) in the five bathrooms of the CharityWorks GreenHouse opening Saturday in McLean.

EcoAlign
America's 10 Greenest Brands? http://www.greenbiz.com/blog/2009/09/29/ americas-10-greenest-brands
RECENT ACTIVITY

EcoAlign discussed Progress is being made on the four stages of sustainability on the EcoAlign discussion board.




















