Educational Marketing Group, Inc

Thank you to all our readers and followers for a wonderful 2009. We truly enjoyed writing these useful tidbits on branding, marketing, web design, social media, higher education and more.

I was reading Jon Lasner’s blog 8 Steps to Social Network Power in The Orange County Register the other day and came across the term passiongraphics. It instantly struck a chord. In marketing, we’ve known for quite a while that profitablility is higher when you get and keep happy, loyal customers. ....

2009 has been a big year for higher education social media. Big numbers of social media users making their way online. However, there are signs that the shine is starting dull on the new-toy known as social media. ...

The TV commercials in this blog may be stomach turning. Leave the holiday party, stop drinking your soda, and put away the snacks. Consider yourself warned!

So you are headed around town running errands and you pull into a burger joint for a quick lunch. The order-taker is talking to a co-worker and doesn’t acknowledge you’re standing right in front of her. ...

I did everything in my power to not blog about Google Wave this week. While interesting, important, and already useful, most folks at this point are finding it a difficult concept to grasp. I’ve seen (and ...

EMG would like to invite our higher education marketing colleagues to use Google Wave - Google's newest collaboration tool still in beta testing and only accessible via an invitation from someone who has access. ...

I recently did a blog that recapped the Web trends we saw in 2009 and a story in Brand Bounce eNewsletter (click here to receive Brand Bounce, at bottom of page) on what to expect in the coming year. This blog provides further detail on those trends.

I recently did a blog that recapped the Web trends we saw in 2009 and a story in Brand Bounce on what to expect in the coming year. This blog provides further detail on those trends.

Disclaimer: I do realize everyone doesn’t use an iPhone, Android-enabled phone, or a BlackBerry, but I also realize the percentage of college-bound students who do is rising. Moving forward, it will become more and more important to offer something in this space.

I am conducting a seminar next week for a dozen or so foreign university presidents. This through the Academy for Educational Development (AED), working with USAID and a collection of U.S. host universities.