Informasjon
- Stiftet:
- 20/11/2008
How to be a cool ESP?Be on top of the trends and use all fashionable ways to stay in touch with clients.After the blog thing (all ESPs have blogs as far as I know), the social media thing (having a Facebook page and a (or several) twitter accounts (if you are curious here's my Email Marketing companies twitter list), i...t is now highly fashionable to have an iPhone app.Not that it's useful in any way (even though one might argue that it's always handy to be able to see one's latest statistics on the go), but it's starting to be a big trend.Among ESPs iPhone apps let's mention:Exact targetEmailVisionQuickviewThere are more probably, these are only the ones I know of and excluding the iPhone's Safari compatible apps.If I missed on any major ESP iPhone app, please feel free to comment, I'll be glad to edit the post.
Cox.net just released their new postmaster website.It is as always full of useful information about best practices to successfully deliver to cox hosted emails and a list of SMTP errors among other cool stuff.The website is available here
As in Miami, Las Vegas or Manhattan, experts investigate in email marketing to identify malicious activities.While the CSI experts in the TV show use DNA and fingerprints to get to the murderer, the CSI email marketing spam filters identify spam sources according to sending IP and sending domain.As someone with no fing...erprints nor DNA would be suspicious (or even not living) for the CSI experts, spam filters ask for a minimum of identifying features to treat you as an official email broadcaster.Let's list them once more so everyone is up to pace with it:SPF, DomainKey and the newly used DKIM.All this information MUST be found in the DNS settings of your sending domain, failure to provide this information will place you on the suspicious side of the incoming emails.But, as any other identification process, it has its down side:If you are a clean, best practices compliant sender, it will open many doors for your emails, if you are more of a dark side of the force kind of email sender, your reputation will probably cost you big time.This leads me quite naturally to the point I wanted to make today:When in real life, your fingerprints and DNA can identify you among millions in a good or in a bad way, the traffic incoming from your sending IP(s) and sending domain will be monitored, analysed and kept in the records to put you in a box: good or bad. Don't spoil it all.Of course some might argue that it's possible to broadcast with a shared set of IPs and shared sending domain, yes it is but do not dare believe you can fool CSI experts so easily (especially Grissom), the links inside your email can also tell on you and to be honest, would you really want to share your reputation with a stranger?
Email-Ethics Canadian Anti-Spam Act (a.k.a. Bill C-27) update.: The canadian Anti-Spam Act discussed several times on this blog recently, has passed committee review and was referred back to the Canadian House of Commons, intact, at 17:30 M.. http://bit.ly/4086kA
Email-Ethics Spam me please: Hello all,I'm currently analyzing spam and how it reaches our inboxes.I am also checking the way users are protected by ISPs.To do so, I have created several emails that I post on the web to see how spammed they.. http://bit.ly/4vMP4u
Email-Ethics New look for the blog: Hello all,It was finally time to change the look and feel of the blog.The update is now over, there might be a few tweaks to be made in the following days but nothing major.I hope you like it as it is now.. http://bit.ly/3ks2Lx
Email-Ethics Responsys Acquires Smith-Harmon Inc.: Let's continue with the series of events in the 'small' world of ESPs, Responsys just announced they bought Smith-Harmon.Responsys is known to be a global provider of on-demand marketing so.. http://bit.ly/2tCrWD
Email-Ethics Sherpa knowledge for all: Marketing Sherpa jsut released their new Email marketing benchmark report for 2010.This report contains a lot of very useful information, including an entire Chapter dedicated to "Email Economics in a .. http://bit.ly/1lBjst
Email-Ethics New ESP in France: ContactLab, an Italian ESP just opened an office in Paris, France.Well implanted in Italy it's a big challenge for this company attacking a market where ESPs are already numerous and well implanted (Cabestan,.. http://bit.ly/3HBzyh
Hello all, just a short post to tell you the email-ethics lists pages has a new one on the counter: http://website.email-ethics.com/freemail-webmails It's a list of free email/webmail providers. Enjoy :)
Just a short post to mention the fact you can register to the Email-Ethics through the RSS feed: http://feeds.feedburner.com/EmailEthics Or by email (you will ONLY receive the new posts - no ads of course): http://www.feedburner.com/fb/a/emailverifySubmit?feedId=2455755&loc=en_US
Email-Ethics Welcome on Email-Ethics' blog and website fan page.
Here is some useful listings I posted on my website: - Feedback Loops (FBL) http://website.email-ethics.com/feedback-loops ...
Welcome on Email-Ethics Fans webpages, you will find on this page important updates info concerning the email-ethics blog and website. I will also post permalinks to important posts and articles. In a few words: only the best !
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