Entrepedia

If you are looking for direct customer acquisition, then you will want to focus on one market and channel, but also scale across markets and channels. Keep in mind the high costs for marketing! If you ...

The number of different services that can be provided by cheap — or even free — online software now is staggering. However, finding and optimising use of these services can be incredibly tough for that very same reason. ...

Both Vision and Mission Statements are essential for undertaking any sort of longer term planning for a business. In order to successfully plan how to get there a business needs to state where it wants to go - in other words what its 'ideal future' looks like and an overall plan for achieving it.

Your PR strategy is essential to raising people's awareness of your product or service, and more specifically, of your business as the main provider rather than your competitors. Your approach to public ...

The way that a venture is structured will inevitably have an impact on, and be influenced by, the nature of the venture itself: the product or service that is being offered, the target market, the industry within which the venture falls. ...

If you are interested in getting involved with or starting a venture that focuses on the environment, see the article on Green Enterprises.

Competitive analysis should form a key part of your business strategy. It is your assessment of the strengths and weaknesses of your competitors.

Good, solid customer service will take your venture far; this much is (or should be) recognised by every entrepreneur or business owner. However, sometimes identifying exactly what makes for good customer ...

There are three conventional ways of starting up in business: a pure business start up with an idea of your own; by buying an established business; or by becoming a franchisee of an established business model.

(Unless otherwise specified, this content is based on information provided by Alison M. Ross of Pinsent Masons. More information on IP law and guidance on website design and e-commerce can be found at Pinsent Masons' free online resource Outlaw.com)