Bensur Creative Marketing Group

Help improve the profitability of Store Brands retailers and their supplier partners by providing actionable insights on best practices in Store Brand development, marketing and merchandising.

As mobile Internet usage increases, men are losing their advantage in numbers. They still account for the majority of users, but women are catching up quickly. Mobile Internet visitors were up 34% ye

The FTC expressed concern that a college-themed Bud Light campaign could promote underage drinking.

This summer, some Boston University students thought they were attending a morning lecture by a renowned cultural anthropologist in an advertising class. But the 14 students unknowingly became stars in ...

Help improve the profitability of Store Brands retailers and their supplier partners by providing actionable insights on best practices in Store Brand development, marketing and merchandising.

Many marketers now comfortable with social media and the power of online product reviews have also started to lose their timidity about approaching bloggers. In fact, some women bloggers report marke

Social networkers utilize popular Websites such as MySpace, Facebook, Twitter and LinkedIn in different ways depending on their age. According to Anderson Analytics, Generation Z (13-to-14-year-old)

Here is a four step plan for helping you figure out how to keep up with your social media universe and get over that overloaded feeling.

In nearly every conference room across the business landscape it's inevitable that at some point the phrase "social media" enters the discussion. Marketers, PR and salespeople are among the first to engage in the discussions, trying to figure how networks can be leveraged to sell more stuff. ...

If you need to contact a friend or colleague, how do you do it? Do you go see them, call them, email them, or use some form of the social Internet? Although answers may vary, using the social Web as a primary form of communication is becoming a growing trend. ...

Over the past year, I’ve received countless questions about “Which tourism organization does the best social media marketing?” After reviewing the social media presence of many state, local and regional destination marketing organizations, I could never reach a conclusion on...