Evviva Brands

It’s the Cadillac of crossovers,” said the ads from Cadillac as it introduced its SRX vehicle for 2010. No longer is Cadillac merely a century-old brand name. Over time, it’s also become a rhetorical device. Consider these other “Cadillacs”: “The...

YouGov published its list of the 10 worst business sayings months ago. Some I more than agreed with ("thinking outside of the box," "blue-sky thinking," "heads up"); some ...

It took me a few months to figure out that all Twitter users are not created equal and don’t have the same agenda. It’s much more complex

A recent article in the Wall Street Journal makes a provocative argument that changing CEOs makes little or no difference to the performance of an organization. According to the article, a number of studies ...

How the recession has changed US consumer behavior. A Strategy & Analysis Feature Article about How recession changed US consumer behavior by McKinsey Quarterly. customers like cheaper products, and US consumer downturn. ...

Owners of retail shops and service businesses can borrow Disney's "secondary-guest" strategy to convince customers to keep returning.

There’s been plenty of discussion and printing dedicated to the topic of corporate reputation, with a few chestnuts emerging as common themes – such as the merits of building a “goodwill bank” and the quick and dramatic impact a crisis can have on reputation. ...

Washington’s assumption that the economic recovery will sooner or later create jobs is wrong and unacceptable. It’s time for an emergency jobs program.