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- Negotiating Relationships in an Eyeblink (and social media) 9:32am Aug 26
- A Short Rant about Short Tail Media 10:52am May 13
- Recent Good Thinking about Social Media 11:32am May 8
Freestyle Interactive Strategy Group Trendistic. I just found this. It's an amazing tool for seeing what is trending on Twitter, including historical charts. But what is really amazing is how fast it is. Check it out!
trendistic.com
Freestyle Interactive Strategy Group 84% of marketers do *not* measure the ROI of their social media efforts. How long do you think this is going to last? If social is going to capture any of the potential revenue that everyone is promising, measurement is going have to become a core part of the practice.
www.emarketer.com
The vast majority of professionals worldwide are using social technologies for business purposes, according to an August 2009 survey by Mzinga and Babson Executive Education. Fully 86% of respondents
Freestyle Interactive Strategy Group Question of the Day: If you were made CEO of Facebook tomorrow, what's the absolute worst decision you could make?
Techcrunch has an article about "Twitter's Golden Ratio": http://www.techcrunch.com/2009/08/26/twitters-golden-ratio-that-no-one-likes-to-talk-about/ The Twitter Ratio (number of followers:number of following/number of Tweets) is truly interesting...
Freestyle Interactive Strategy Group Here's an internet meme in real time. Go to this page and hit the refresh button. Averaging about 40 new followers per minute.
twitter.com
I'm 28. I live with my 73-year-old dad. He is awesome. I just write down shit that he says
Freestyle Interactive Strategy Group Thresher, the new publication on digital trends technologies and culture from the FSI Strategy Pod, was named a "Staff Pick" on blurb! w00t!
bit.ly
Blurb Bookstore Staff Picks: New and notable books handpicked by the Blurb staff.
Freestyle Interactive Strategy Group FSI's home town is San Francisco, CA. Today, the city has opened DataSF, a collection of datasets from the city. I don't think there are any secrets in here--it's all public stuff anyhow. This is really a trend we're watching: the collection of data has become increasingly easy, so we're seeing a real drive to make that data highly accessible.
www.datasf.org
DataSF is a clearinghouse of datasets available from the City & County of San Francisco. While there is plenty of room for improvement, our goal in releasing this site is: (1) improve access to data ...
Freestyle Interactive Strategy Group A number of us here in the Pod are fans of sports that don't get much TV time here in the US (cycling, running, soccer). Golf gets plenty of time--including its own cable channel--but there is a real depth to the game that its fans love. That's why we're excited about the potentials of interactive technology and social... media to bringing a live event to fans in ways that are both deep and broad.
socialnomics.net
On Sunday, Y.E. Yang caught golf’s greatest, Tiger Woods at the PGA Championship. It was the first time that Tiger had relinquished a lead in a major tournament after leading for 54 holes. It was ...
Freestyle Interactive Strategy Group Thanks, ClickZ for a great write up of our recent work for EA's Madden10.
www.clickz.com
A campaign promoting the latest release of the Madden NFL video game included a masthead banner on YouTube and other custom ads.
Freestyle Interactive Strategy Group Shameless self promotion for FSI's new Madden work. Good job guys!
bit.ly
Watch a football player crush the YouTube homepage.
Freestyle Interactive Strategy Group A study from Pear Analytics, finds that 40.55% of tweets are "pointless babble." I’m not sure this is any different from conversations in real life. I have analyzed my own conversations and found that it breaks down thusly:
Freestyle Interactive Strategy Group This is a fascinating article on the topology of social media, but also on the nature of competition. It seems that we're seeing a change in the nature of business competition, especially for information products. Where we're used to seeing 2 Titans battling (ie: Coke and Pepsi), we may now see one big player knocked off by a zillion smaller players.
www.readwriteweb.com
Maybe it's better to host your own. That's the thinking coming from a growing number of early technology adopters as service after service goes down, sells out or ...
Freestyle Interactive Strategy Group New business cards arrived today, with Twitter address for the first time. Now if there was a way to actually flip this image...you'd actually be able to read it!
Freestyle Interactive Strategy Group Gary Stein (of the FSI Strategy Team) will be speaking at the SES event tomorrow afternoon on using stories to market products. Drop by if you're at the event. If you're not...good news! A previous version of the presentation has been captured and posted here on Vimeo.
vimeo.com
I presented this at the SES conference in San Jose. It covers the ways that marketers can use stories to create brand value and hit advertising goals.
Freestyle Interactive Strategy Group Interesting piece-- a good portion of millennials feel more comfortable sharing and communicating with friends online than they do when logged out of cyberspace.
www.readwriteweb.com
Is it easier to talk to your online buddies than your friends out there in the
