Gelfand Design

When did “friend” become a verb? Is the statusphere something caused by El Nino? WTF does RT mean? What does marketing have to do with hammers and magnets? If...

Every email designer knows that resolving compatibility issues is a biyatch. But testing doesn’t have to be, if you have the right tool. ...

Inbound Marketing University, a free webinar series on inbound marketing techniques ranging from business blogging to lead nurturing, is coming to a computer terminal near you in August. Register before August 12 at http://www.inboundmarketing.com/university...

Shawna Coronado, author of Gardening Nude—and a down-to-earth kind of galOn July 16, 2009, the Austin chapter of the American Marketing Association hosted speaker Shawna Coronado, who shared the story of her dramatic recovery from chronic illness and discussed the value of promoting health, green l...

Travis SkweresI recently interviewed Travis Skweres, co-founder of the Houston-based company Werkadoo, about the business of building a successful online community. Werkadoo.com, which launched in April 2009, matches employers and freelancers for long-term remote working relationships...

“Why Do We Have to Do Something Special for ‘Those People’?” It’s a common objection to Web accessibility. The company decision makers understandably want to conserve cash and labor-hours. The idea...

I just attended the Inbound Marketing University Webinar “Advanced SEO Tactics: On Beyond Keyword Research” led by Rand Fishkin of SEOmoz, and I must admit I’m feeling a little frazzled. Why? So many of my cherished SEO beliefs have been turned upside down. Sear...

Ever wondered how to use online video to build your business? Hubspot has just hosted yet another highly informative Webinar to help you do just that. These tips for making your online video pack a powerful punch come from marketing experts Mike Volpe and Karen Rubin...

Inbound Marketing University (June 15–19) is a free retraining program for marketers who want a competitive edge in the workforce. ...

Putting out the Fire When a Project Goes “Boom” As an independent Web designer and strategist, I wear a lot of hats, one of which is a firefighter’s helmet. Sometimes, despite your best efforts, a project explodes in your face. Whet...

Some days (like today) I get terribly frustrated working in a field where anyone with a copy of Dreamweaver can call himself a professional Web designer. I’ve had too many clients whose sites needed to be rebuilt from the ground up thanks to shoddy work. ...

Social media is a brave new world of opportunity for marketers who understand that you don’t go into social spaces to market. Its code of behavior isn’t canonized (unless you count the excellent Word of Mouth Marketing Ethics Code of Conduct), but conversation about how to behave abounds. (T...

I just attended a fabulous Hubspot Webinar called “How to be Smarter than Your PR Agency.” Inbound marketing wiz Rebecca Corliss, along with Hubspot Marketing VP Mike Volpe, provided a wealth of information on writing highly effective press releases (also known as news releases these days, sin...

Volunteer work has always been part of my career as a Web developer. That work has almost always resulted in new business...