
Gifted Communications Oh say it ain't so! Monday's media wake-up call. Metropolitan Home is saying goodbye with it's December issue.
Source: www.dailyfinance.com
The good news: Magazine ad pages are actually up in the fourth quarter for the first time in a dog's age. The bad news: Metropolitan Home won't be around to enjoy it. Hachette Filipacchi Media just announced ...

Gifted Communications Condé Nast is hiring a "turnaround expert to maximize the web. Media Ink blogger Rachel Sklar thinks it is too little too late...let's hope not! (p.s. love the characitures of Graydon Carter and Ms. Anna Wintour on the cover of NY Mag!)
Source: www.mediaite.com
The headline in today's Media Ink column: Condé Nast hires crisis intervention expert My reaction: Are you freaking KIDDING me? Hire a consultant, sure. Hire a turnaround expert, someone who can help you maximize the web. ...

Gifted Communications Web & Blog List TREND ALERT! Yet another print publication is going to the web entirely. And this one is from the powerhouse of Reader's Digest Corp! (Note the irony of the headline on the cover of the magazine.)
Source: bit.ly
Reader’s Digest Association, Rick Warren pull plug on print edition in favor of the Web.

Gifted Communications Interesting idea, selling magazine content article by article, but wonder how circulation and readership will fare if this turns in to the "next itunes." Opinions? Please share.
Source: www.observer.com
Three former Wall Street investment analysts—Ryan Klenovich, 24, Jian Chai, 26, and Steve DeWald, 24—plan to save the magazine business with a Web site called Maggwire.com. “We’re going to do for magazines what iTunes did for music,” Mr. ...

Gifted Communications COOL! Ebay-savvy retailers have a new online digital magazine to pitch products to, ebay's The Inside Source.
Source: www.theinsidesource.com
Welcome to The Inside Source, a new online destination that harnesses the power of eBay’s global community to curate and deliver insights that illuminate trends, lifestyles, and of course, shopping! read more

Gifted Communications Yippee...we hope this means good news for consumer products!
Source: news.yahoo.com
Fueled by government stimulus, the economy grew last quarter for the first time in more than a year. The question now is, can the recovery last?

Gifted Communications Get the attention of Google News Alerts with your next press release. Look at our handy checklist on writing press releases for a web audience.
Source: bit.ly
Writing a press release about the launch of a new product? If you follow standard protocol, you know all the little rules about writing a press release, i.e. one page, at least one quote, first sentence should provide a summary of the whole release, etc. ...

Gifted Communications Take a look at how the shift from print to web continues to trend!
Source: sanfrancisco.bizjournals.com
Chronicle print circulation plummets 25 percent, while web page views soar

Gifted Communications CNN launched the redesign of the new site this morning. Unfortunately Salon also launched their new design—which looks remarkably similar. OOPS.
Source: bit.ly
CNN and Salon both recently relaunched their web sites, and what do you know? We can't tell if CNN's going for the "more of a true web publication" thing or Salon's going for the "39 million unique visitors" look.

Gifted Communications Check out the photo album from our Healthy Living New Product Event in NY on October 8th. And keep your eyes peeled for a full recap in our next newsletter.
Source: bit.ly
Flickr is almost certainly the best online photo management and sharing application in the world. Show off your favorite photos and videos to the world, securely and privately show content to your friends and family, or blog the photos and videos you take with a cameraphone.

Gifted Communications We are betting that L'Oreal PR execs are Alec Baldwin's biggest fans right now.
Source: bit.ly
Alec Baldwin reportedly stole the show at Elle Magazine's 16th Annual Women in Hollywood tribute Monday night, delivering terrific lines that left the audience rolling in the aisles while serving as the event's first male host. Video of his presentation after the jump.

Gifted Communications Congrats to Food Network Magazine on its rising success despite the decline of so many other magazines in this economy. Ad Age named it the A-List Launch of the Year. "The best print partnerships are the ones with brands that have proved their worth -- to marketers and consumers alike -- in other formats."
Food Network Magazine Is Ad Age's Magazine A-List Launch of the Year - Advertising Age - Special Rep
Source: bit.ly
A year after its stealth arrival, Hearst's Food Network Magazine already ranks as the second-largest foodie book.

Gifted Communications Hate to see media layoffs, but found this little tidbit in the Condé Nast exodus a bit encouraging....there's no nepotism in who is being cut loose.
Source: www.mediaite.com
Nobody is safe from the lay-offs at Condé Nast. Not even members of the Advance Publications royal family. Not even Newhouses. Last spring, Gawker reported that Stephanie Newhouse had landed a spot at Self magazine, even as people were being laid off all around the company. ...

Gifted Communications Looks like Newspapers will start charging subscriptions for online access in order to stay in business. The Boston Herald is planning on following the path of the Wall Street Journal.
Source: bit.ly
Herald publisher predicts near-term industry shift to paid online model

Gifted Communications We smell a trend...Food magazines were doing well in the bad economy because more people were eating at home. So with the news of a new launch for Get Married Magazine and today's news that The Knot will increase frequency to a quarterly publication, we wonder if it means that more brides are planning their own weddings?
Source: www.forbes.com
NEW YORK -- Bridal magazine The Knot said Thursday it will increase its frequency from semiannual to four times per year beginning in 2010.

























