Google Adwords Mastery

Last month, we posted about upcoming Quality Score improvements -- and today, we're following up to notify you that these changes will take effect in all advertisers' accounts over the next few days. In addition, ...

In this installment of Google Analytics 101, we'll take a brief look at another important statistic visible from the Dashboard: Traffic Sources. When you first set up your account and sign in, Analytics shows a ...

On Saturday, September 13th, 2008 the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT, for maintenance. While you won't be able to sign in to your accounts during this time, your ...

Today, Google announced a strategic partnership with NBC Universal in which NBCU will offer a limited amount of advertising inventory across all days and times on several of its cable networks. Advertisers using ...

In our past content network posts, we've discussed how search and content network performance can differ. In particular, clickthrough and conversion rates aren't always comparable between the content network and ...

A new report is now available in the AdWords Report Center: the Geographic Performance report. This report provides you with an understanding of the geographic distribution of your impressions, clicks, and ...

Today, we announced the beta version of a new open source web browser: Google Chrome. Google Chrome features a simple and intuitive user interface and an entirely new architecture designed for speed, security, and ...

We'd like to give you a heads-up that on September 2nd, all reports in your AdWords Report Center created over six months ago (before March 2nd, 2008) will be deleted. We're clearing out old reports to make room ...

In the spirit of the back-to-school season, we have a very large curriculum of free upcoming advertising webinars to help you prepare, optimize, and expand your campaigns. Here's a breakdown of the material:Subject...

In July 2005, AdWords introduced minimum bids for keywords based on Quality Score. This system allows us to show very high quality ads to Google users, while also giving advertisers control over their keywords. ...

On Saturday, August 23rd, 2008, the AdWords system will be unavailable from approximately 10 a.m. to 4 p.m. PDT, for maintenance. While you won't be able to sign in to your accounts during this time, your campaigns...

Today, at the Search Engine Strategies conference in San Jose, CA, the Website Optimizer team announced the launch of several highly requested product updates. For those unfamiliar with Website Optimizer, it's ...

Due to the success of the AdWords Seminars program, we’ve recently added a third level which builds upon the two existing AdWords Seminar levels. To help our attendees find the right session(s) that will best meet ...

We’re happy to announce that we'll soon be enabling a number of new features made possible by a new DoubleClick ad serving cookie on our content network. All advertisers will soon be able to take advantage of ...