B2B (business-to-business)
branding & marketing guides
branding & marketing guides
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- Location:
- Grand Haven, MI, 49417
- Phone:
- 616.842.1666
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Leadville Marathon 2009Created about 3 months ago
Leadville 100 run by Bill MaatCreated about 5 months ago
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Borns What an innovation! RT @Adabike Best idea ever: http://bit.ly/20v0Q2 an LED bike light that charges off your USB port.
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I'm a sucker for cool little gadgets.I've got analog clocks on my bike handlebars (two or three of them), I still have (and play with) my Legos, and things like calculator watches just make my day. So ...
Borns Product/service launch step 2: identify target market(s) and segment by industry, tiers, titles, geography, channels; prioritize audiences
Borns Product/service launch step 1: develop a strategic marketing plan based on market research, competition, forecasts, phases, channels, etc.
Borns Postshow marketing: extend the trade show event and communicate with those ones you missed or did not make it to the show; let them know what they missed
Borns Postshow lead management: take action with every lead (70% are never acted upon); nurture leads early in buying cycle (45% buy from someone)
Borns Here's a great video on how big businesses can work with the local community to manage waste problem and implement a sustainable solution. Shot in Cebu City, Philippines http://bit.ly/16Xmfa
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A short video showing how big business works with the community to manage a burgeoning waste problem and in the process provided livelihood to several families and a better living environment to the community.
Borns At-show promo: press conference, rooms drop, billboard/banner, hospitality, demonstration, sponsorship, forum leadership, trend presentation
Borns Borns is proud to have such a compassionate company for a client, ODL is a great model for corporate America http://cli.gs/8mLV10
Instead of layoffs, Zeeland's ODL Inc. will pay 35 workers to work for nonprofits during rest of yea
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Adam Bird | The Grand Rapids PressApril Ramirez tests a newly assembled set of blinds that will later be installed in a door at ODL in Zeeland on Friday morning. Ramirez is one of 35 workers that will ...
Borns Preshow ideas: direct mail, follow-up email, link to landing page, link to website; invitation calls, news release, show publication listing
Borns Preshow rationale: 76% of visitors have an agenda but they can’t see all of the 286 exhibitors (avg per show); improves booth traffic by 35%
Borns Preshow connection: Only 22% of exhibitors reach out to visitors prior to a show; what a prime opportunity to engage before your competitors
Borns Trade show selection: horizontal/broad to vertical/narrow focus; international to regional; trade association events; supplier conferences
Borns Trade show budget: Trade shows are the no. 1 B2B marketing spend to support sales (reason enough for pre-, at-, post-show lead generators)
Borns Trade show cost: $212 to generate a qualified show lead (vs. $308 in the field) and $705 to close a show lead (vs. $1,140 in the field)
