Practical eCommerce

Editor’s note: Payment Card Industry compliance is a requirement for virtually all ecommerce merchants. But it's also a complex and difficult topic to understand. ...

Doing business on the Internet requires the use of sophisticated software and complicated processes. Many of these innovative products have been patented. Google, Amazon and others hold many hundreds of patents, but the U.S. Supreme Court may be about to greatly restrict the issuance of patents...

If you are like most online retailers, roughly 97 out of every 100 visitors leave your site without buying anything. You can spend a lot of money on marketing, but those dollars will be wasted if you can’t convert visitors to buyers. ...

Let’s take a moment to map out a cheap and effective social media strategy. Understand that cheap does not mean easy. This will take a dedicated effort and a lot of hours. But those hours could be more valuable than a high-priced advertising campaign. ...

When we launched our webinar series several months ago, our goal was to address topics that can help ecommerce merchants improve their businesses...

GetResponse, an email marketing solution, announced a new application programming interface (API) aimed at helping small-to-medium sized businesses integrate their platforms with the company's email marketing tools...

In 2007, the Center for Marketing Research at the University of Massachusetts Dartmouth began studying the usage of social media. That research has shown “that social media has penetrated parts of the business world at a tremendous speed.” The study focuses on “The Inc. 500”...

There are more than 350 online shopping carts. And each week we feature one, interviewing both the cart's developer and a customer. "Cart of the Week" is not a review or an evaluation, but rather an opportunity to learn about a shopping cart from the people who build it and use it...

Read any online marketing book, blog, or journal—Practical eCommerce included—worth its salt, and you’ll be told to “know your customer.” In ecommerce, getting to know your customer and building rapport with that customer takes time. It also...

Earlier this week, Practical eCommerce shared three important questions to ask about your shopping cart...

"Bloglist" is an occasional feature where we ask ecommerce professionals the blogs that they read, and why. For this installment, we asked Sean Schofield, the creator of the Spree open-source ecommerce platform and a Practical eCommerce blogger...

The online shopping experience has changed dramatically over the past ten years. I know. In 1999, as a radio reporter in Silicon Valley, I was given an assignment: Conduct your Christmas shopping online, using a pre-determined list of items...

Video provides a compelling way for retailers to sell products. But is it for every ecommerce merchant and is it being fully utilized? One man who has a strong opinion on the matter is Justin Foster. He is the founder of The Video Commerce Consortium...

Sometimes a site’s own past dampens its bright SEO future. The forgotten designs, old campaigns, and abandoned domains that accumulate unnoticed in a web server can have a negative impact on a site’s ability to rank and drive natural search-referred traffic and sales. Se...