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- BabyAge.com Co-founder Cites 10 Guiding Principles 6:05pm Jul 3
- Cart of the Week: Tiger Commerce 11:17am Jul 3
- Field Test: Conversion Strategies Part II 6:00pm Jul 2|1 Comment
When BabyAge.com co-founder Jack Kiefer worked for one of the first video conferencing companies in the early '90s, he thought commerce online had possibilities. By 1999, Kiefer had co-founded BabyAge.com. He is now its CEO...
Icon Dock is a beautifully designed, easy-to-use online retailer specializing in downloadable, vector graphic icons. Each month, Practical eCommerce sends me shopping...
In some ways the Internet is like a giant global mall, with shoppers from the U.S., Canada, and Mexico mingling with like-minded buyers from India, Japan, and Spain...
Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company succeed. Here’s what ten of them had to say for the July 2009 installment...
Microsoft launched Bing, its new search engine, on June 3, 2009. The company is heavily promoting it in hopes of gaining ground on Google, the industry leader. Bing's revenue comes mainly from pay-per-click advertising, which many smaller ecommerce firms utilize...
The state of legal requirements and protections concerning the accessibility of websites is far from uniform. Many countries have some form of web accessibility laws in place, but the extent of those laws is radically variable...
At Practical eCommerce, we are aware of more than 350 online shopping carts. And each week we feature one, interviewing both the cart's developer or management and a customer...
Adobe Kuler is a free web application that can help ecommerce site designers select beautiful and communicative color palettes, earning it four-and-a-half stars in "The PeC Review." "Color is such a pervasive part of everyday life that one tends to take it for granted," wrote Ayn E...
This month's "SEO Report Card" victim, er, volunteer, SimpleFamilyLiving.com, is quite simply, an SEO train wreck. The mission of the online business (to provide eco-friendly products that reduce landfill waste) is laudable, but its execution is seriously flawed...
An online retailer is an online marketer. Often the difference between a successful online business and a failed one is not the product or products available for sale, but how the product is promoted...
Microsoft recently rolled out a new search engine called Bing. This launch appears to be another attempt by Microsoft to win over search market share from its main search rivals, Google and Yahoo! Microsoft is reportedly planning to spend over $100 million on promoting the engine...
At Practical eCommerce, we are aware of more than 350 online shopping carts. And each week we feature one, interviewing both the cart's developer or management and a customer...
In Bloglist, we ask ecommerce professionals to share some of their favorite blogs and tell us why they read them...
KompoZer is a complete, open-source, and free web authoring system that combines web file management, coding hints, and a what-you-see-is-what-you-get (WYSIWYG) page editor that is easy for non-technical site owners or designers to grasp. The KompoZer editor has an interesting history...
eBay, the online mega-auction site, recently announced the eBay Sellers Challenge, a contest designed to help online merchants develop their entrepreneurial spirit and expand their eBay businesses. Four grand prize winners will be chosen, and each will receive a hefty $25,000 business grant...
At "Practical eCommerce," we are aware of more than 350 online shopping carts. And each week, we feature one, interviewing both the cart's developer or management and a customer...
Microsoft's fast, effective, and attractive new search engine, Bing, sent the company's searcher penetration and share of search results pages up 1.7 percent and 2 percent respectively in just its first week...
Participating in trends that matter to your customers can attract significant website traffic, but knowing what trends to follow (or even how to interact with those trends) is a difficult task...
It is critical to capture, retain and prevent your current and future consumers from slipping through the cracks—especially now. Competition is fierce, and it’s crucial that your business is being seen and heard above your competitors...
Shopster is a unique combination of a hosted ecommerce cart and a relatively easy supply-chain solution that promises to help many small merchants get up and running with a functional and fully-stocked online retail business...
Once you’ve figured out exactly what you want to do as far as social media, it can seem like a chore to implement a plan. You may have several different social media networks you want to update at once and you’re not always near a computer...
BuyAndWalk.com sells footwear for men, women and children. The owner contacted Practical eCommerce with a request to review his pay-per-click advertising campaigns. He spends about $1,000 per month on pay-per-click advertising, with 99 percent of those monies invested into Google AdWords...
Editor's Note: This is Part 2 of a two-part series on alternative online payment methods. The author is Michael E. Shatz, a consultant and an expert on online payments...
There are over 350 online shopping carts by Practical eCommerce's count. We feature one of them each week, by interviewing both the cart's developer and a customer of the cart. This feature is not a review or an evaluation. This week we profile Oklahoma-based Merchant Metrix...
According to new research, more than 260,000 small businesses in North American use social media like Twitter, Facebook, Tangle, LinkedIn, or MySpace to answer customer questions or to network, perhaps in the hope of increasing sales...
Many large retailers report slow sales in the face of the current recession, but we wonder how the recession is affecting smaller ecommerce businesses. We posed that question to two online merchants...
CSS, Flash, jQuery, and an arsenal of other powerful web techniques and technologies have unbound website design, creating the opportunity to develop either exceptional user interfaces or really frustrating ones...
When Pam Macharola wanted to take her family’s business online in 2000, her brothers were skeptical...
Let's assume you have an ecommerce website and you have been successful in getting traffic to it. A next logical step is to focus on your conversion rate and determine what you can do to improve it. To do this, glean clues about user behavior by analyzing the conversion and abandonment paths...
Editor's Note: This is Part 1 of a two-part series on alternative online payment methods. The author is Michael E. Shatz, a consultant and an expert on online payments. Part 1, below, defines alternative payment methods and explains the two major types...
Magento Commerce is becoming one of the most popular and, perhaps, most exciting ecommerce platforms available. But with all of its online retailing prowess comes some level of complexity that at least a few merchants find daunting...
If meteorologists predicted ecommerce and computing trends, the forecast would be at least partly cloudy as more computational and transactional applications join the cloud computing front...
Revenues from software as a service (SaaS) should reach $8 billion in 2009, up 21.9 percent from last year, according to analysis and consulting firm Gartner...
Each month, Practical eCommerce asks industry insiders to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the June 2009 installment...
Wolfram|Alpha is a search engine that aims to deliver answers to factual queries...
Constant Contact, the email-marketing firm, reported revenues of $28.1 million for the three months ended March 31, 2009, up roughly $10 million, or 55 percent, from the same period in 2008...
Tinker sorts and organizes Twitter.com tweets around brands, products, and other topics or events. This potentially gives ecommerce businesses a new, brand-safe way to market via social media and a means of monitoring popular trends...
The total number of U.S. households with a net worth of more than $500,000 fell some 5.1 percent in 2008, after peaking in the prior year. "Due to economic pressures, the number of affluent households in the U.S. .....
The United States and much of the western world is in the midst of a recession that has made business credit difficult to find. More than 1 million Americans lost their jobs in the third quarter of 2008, according to U.S. Bureau of Labor Statistics data released May 19, 2009...
Split testing of email marketing campaigns can improve open rates, click through rates and even purchase conversion rates...
Lessons Learned is a biweekly series where we ask ecommerce merchants to share their experience and advice. For this installment, we interviewed Bonnie Tritel, CEO of Jeff Tritel Sculpture, Inc., about her experiences selling her husband’s bronze sculpture online...
Editor’s Note: The World Wide Web Consortium recently approved new accessibility guidelines. Passed in December 2008, the new “Web Content Accessibility Guidelines 2.0” is the official recommendation for web accessibility for the disabled...
FlashDen.net sells Adobe Flash-based plugins, content sliders, animations, preloaders, and menus that web developers can integrate into their designs saving a lot of time...
Cash flow can be the strongest indicator of an ecommerce business's success or failure, and properly managing your accounts payable and receivable can be the difference between success or insolvency...
Stop focusing on getting tons of traffic to your ecommerce store. Instead, shift to getting the right kind of traffic that will produce visitors who can turn into buyers. Syndication is perhaps the most powerful tool to help produce qualified traffic...
Practical eCommerce will soon launch a free webinar series. The webinars will address topics most helpful to small and midsize ecommerce merchants. Armando Roggio, Practical eCommerce’s Contributing Editor and a seasoned ecommerce merchant and developer, will moderate them...
Here is a quick list of the top 6 pay-per-click advertising mistakes that I’ve seen. I suggest that you print this list and go through it before you start your next pay-per-click campaign. Check for Strange Keywords...
Search engines are like translators. With no more than a couple of words entered into the search box, they attempt to translate a word or phrase into the searcher’s meaning or intent and compare it to the millions of potential matches in their indices...
The name Zappos, for many retail observers, is synonymous with great customer service and ecommerce well executed. The company was launched in 1999 as an online footwear merchant. It has since grown into a retailing powerhouse with 2008 sales reaching just over $1 billion...
For most website designs, the portable network graphic, or PNG, is simply the best available image format...
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