The Brooks Group

If you’re looking for a few ideas about how to drive demand for your products or services, I recommend checking out Jeff Ogden’s ebook, “How to Find New Customers.” Ogden does a nice job of explaining the critical concepts of demand generation and lead nurturing. Let me know ...

I did a presentation to a prospect a few weeks ago who is frustrated with his sales team not being able to close new business. During my probe of his particular challenges he said they conducted a “mystery shopper” test where a potential “prospect” called into their office ...

Most everyone understands the importance of making a good first impression during a sales call. However, fewer people are aware that what you say is a lot less important than how you look. Research indicates that when it comes to first impressions, nonverbal cues carry up to four times ...

GREENSBORO, NORTH CAROLINA – October 28, 2009 – The U.S. General Services Administration has awarded a five-year Federal Supply Schedule Contract to The Brooks Group to provide training services and support products for government agencies. ...

Are you a sales representative for a small business that sells in the B2B environment, but doesn’t have the luxury of a strong brand, huge marketing budgets or a 100+ year history of success to label your company a “least-risk” vendor? If you are, you’re not alone, but I ...

I recently came across an article written by Toni Hankins in the September 2009 issue of Selling Power Magazine. The piece was titled Sixteen Ways to Survive a Recession and Build Your Sales. What at first sounded like such a negative title contained a very upbeat commentary. The sixteen ...

I’m hearing, reading and getting more comments about companies not wanting to hire “older” salespeople. No one over 55 is desired for sales because the belief is that “they can’t keep up with the younger generations.” “They are a health insurance liability.” Help me here. How ...

What are Your Customers Telling You….or Not Telling You? Today we are going to dive into the questions to ask that will give you key intelligence regarding the very foundation of your business…YOUR CUSTOMERS! H...

Are you having sleepless nights, tossing and turning, and crying for help to anyone that will listen because your sales targets are off? I hate to break the news to you but if you are whining, complaining, moaning and groaning, or tossing and turning at night because your sales are down ...