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HRmarketer is the go to company for HR suppliers wanting to generate publicity, website traffic, sales leads and improved search engine rankings.
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Brilliant? Brazen? Unbelievable? How far is too far when trying to sell?
6 November 2009, 7:20 am

Kevin Grossman and I just attended a very intimate Onrec Expo this week in Chicago from November 2-4, and though the numbers were small, the conversations seemed to be valuable. (Isn’t that we have been saying about the last number of industry conferences that we have attended lately – SHRM and HR Tech?)

I always find it very interesting to watch how the booth staff get the attention of the delegates – or essentially get their attention to sell. Gimmicks, giveaways, entertainment in the booth, well dressed or seriously bizarrely dressed staff – so many ways, but then it is the sale.

When is it too far? I mean, it is expected that when you are walking an expo floor of any conference that you are going to get “sold” to.

What about when the attendees are in their second day of walking the expo, networking with colleagues, going in and out of sessions and then are sitting in a lounge area, comfy couches, feet up, just chatting about anything BUT the conference to bring some sanity to their exhausted brains.

That’s what I saw. It was not a long conversation, but a vendor (who was not exhibiting but just “walking the floor”) was obviously catching these delegates anywhere and doing their “thang”.

Quick conversation, “I think I can really help you” and handing out their card. Gone.

Brilliant? Resourceful? Brazen? Unscrupulous? Unbelievable? Workin’ it good?

I can accept having a conversation – ‘how about the weather’ ‘what do you think of (insert you favorite sports team here) ‘ - and if it is appropriate, then exchanging the “so what do you do”.

Build relationships and woo.

But hunting these vulnerable delegates out and BAM POW with a bunch of sugar smack selling!!! I don't think so.

What do you think? Seriously, what do you think?

Well, I did approach these three lovely ladies that had just had their space entered, and NO I DID NOT SELL THEM ANYTHING – I asked them how they felt about what just happened. Interesting answer.

Maybe we should issue those sales people with little black masks and capes so that they can fly in – BAM POW SUGAR SMACK – do their thang – and be gone.

We can see them coming and duck.

Post by Rita Jackson (join HRmarketer on Twitter!)


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7th Annual What’s Next Boomer Business Summit Announced
5 November 2009, 4:56 pm
Social media fuels the face-to-face fire. Feel the burn.
5 November 2009, 10:12 am
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3 November 2009, 11:05 am
When does the rebirth of the HR/Marketing collective occur? It's right there in our family tree.
29 October 2009, 12:04 pm

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iCIMS Announces Record Breaking 1st Quarter With More Than 50 New Customer Signings
13 April 2009, 4:19 am
HAZLET, N.J. (April 10, 2009) – iCIMS, the third-largest provider of Software-as-a-Service (SaaS) talent acquisition solutions, announced today record breaking first quarter numbers with more than 50 new customer signings, adding such organizations as H&R Block (NYSE: HRB), QinetiQ North America, Universal Protection Services, Spectrum Healthcare Resources, Feed the Children and NATCO (NYSE:NTG) to the company's rapidly growing client base.

This first quarter of 2009 proved to be a trying time for many talent acquisition solution vendors; however, while competitors remained stagnant and were even forced to layoff, iCIMS rose to the occasion reflecting the viability of both the software offerings and the company. To date, iCIMS has grown at an unprecedented rate and projects record breaking numbers for the remainder of 2009. iCIMS is currently recognized as one of the top three providers of talent acquisition solutions behind Taleo (NASDAQ: TLEO) and Kenexa (NASDAQ: KNXA) and the leading private provider in the industry. Kicking off the fiscal year with this degree of first quarter momentum puts iCIMS on track to rapidly narrow its gap behind industry runner-up Kenexa.

iCIMS' Talent Platform has differentiated itself from competing vendors this past quarter and ascended as an industry leader; this expedited rise to the top largely attributed to the Talent Platform's cost-effectiveness, overall flexibility and award-winning customer support. In today's economic market organizations are seeking to invest in highly configurable software that is powerful enough to meet their talent management needs today, yet flexible enough to expand and meet their evolving organizational needs in the future, and because of this iCIMS' Talent Platform has stood out above the rest. Furthermore, as the highly configurable Talent Platform became Mac and multi-browser compatible in Q1, clients were afforded even great flexibility with iCIMS' software offerings. Additionally, as opposed to other talent management systems requiring costly modules, add-ons,
and data integrations, the iCIMS Talent Platform operates on one single-source solution. This one-stop Talent Management solution eliminates the mounting expenses associated with maintaining and training users on multiple systems, providing a cost-effective option for customers.

The new client additions join more than 700 worldwide organizations who currently power their talent management initiatives using the iCIMS Talent Platform. Thus far, 2009 has shown an increasing number of small and mid-sized organizations turning to iCIMS' Talent Platform as a full Enterprise Resource Planning (ERP) tool to manage their pre- and post-hire Talent Management programs. This one-stop solution allows SMB clients to use iCIMS as their HRIS system of reference while taking advantage of such pre and post-hire tools as onboarding, performance management, employee management, surveys, referral programs and more. Additionally, the company continues to see strength as a replacement Applicant Tracking System at the enterprise level. Many of iCIMS' clients, such as H&R Block, SWS Group (NYSE:SWS), 2Wire and
more, have migrated from starter systems to the Talent Platform. These companies rely on iCIMS' unified platform to streamline their hiring management programs and to provide the collaborative tools necessary to succeed in today's business environment.

"As a company, we take great pride in announcing our numbers for this first fiscal quarter." said Colin Day, President and CEO of iCIMS. "These numbers truly reflect the strength and longevity of iCIMS' Talent Platform. With more than 50 new customers in Q1, and now over 700 clients on the Talent Platform, iCIMS is on track to not only maintain, but surpass, our position as the third largest provider of talent acquisition solutions in the industry."



About iCIMS:
iCIMS, the third-largest provider of Software-as-a-Service (SaaS) talent acquisition solutions behind Taleo (NASDAQ: TLEO) and Kenexa (NASDAQ: KNXA), is an Inc. 500 honoree focused on solving corporate business issues through the implementation of easy-to-use web-based software solutions. iCIMS' Talent Platform, the industry's premier Talent Platform, enables organizations to manage their entire talent lifecycle from applicant tracking through onboarding and beyond through a single web-based application. With more than 700 clients worldwide, iCIMS is one of the largest and fastest-growing talent management system providers in the space. To learn more about how iCIMS can help your organization, visit www.icims.com or view a free online demo of the iCIMS Talent Platform at www.icims.com/demo.


# # #
Trademarks and registered trademarks contained herein remain the property of their respective owners



This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company
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EVALUATING RPO PROVIDERS: COST COMPARISON DOESNT TELL THE WHOLE STORY -- Newly released whitepaper highlights the Changing Conversation among companies that have undertaken successful Recruitment Process Outsourcing initiatives. --
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Dawn Passaro
Dawn Passaro
Great to see you! Have fun out in Chi-town, you guys!
September 30 at 7:10am
Laura DiFlorio
Laura DiFlorio
Looks like fun! Hope to see you tomorrow!
September 30 at 4:24pm
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HRmarketer.com Congratulations to Halogen, HireVie, Jofox, Previsor, et al http://www.hreonline.com/HRE/story.jsp?storyId=256014315

Source: www.hreonline.com
The editors of Human Resource Executive&reg announce their selections for the top 10 HR products and top five training products of 2009 -- products that are capable of delivering on their promises and making HR's job easier.
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Source: hrmarketer.blogspot.com
In his Friday morning presentation to the general session, ERE Recruiting Excellence Award winner Tony Blake, director of recruiting for the kidney care company DaVita, offered a quote from Michael Foster, founder & chairman of the Human Capital Institute:
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HRmarketer.com We've got a free ticket for RecruitFest! 2009 in Toronto. Any recruiters out there interested?
http://hrmarketer.blogspot.com/2009/08/at-recruitfest-2009-your-participation.html

Source: hrmarketer.blogspot.com
When Maren Hogan asked if we’d like to help spread the word about RecruitFest! 2009 “in an organic way” that makes sense for us and our blog readers, we said yes without hesitation.
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HRmarketer.com HRmarketer.com and our new company HRVendors.com exhibited at SHRM 2009.

5 new photos
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HRmarketer.com Winding down with our IT team after two long days of development planning meetings in early June 2009. Lots of cool upgrades planned.

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HRmarketer.com The latest HRmarketer.com article covers original content on SEO and marketing web sites. The second of three-part series examines best practices for using white papers, articles, podcasts and other original content to increase online visibility. Freee download. No registration required.

Source: www.hrmarketer.com
Do you sell to human resources? Download free research reports and white papers from HRmarketer.com, the #1 marketing and PR firm in the human resources industry.
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HRmarketer.com Signing Day.

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HRmarketer.com HRmarketer.com Acquires HRVendors.com and HR Vendor Phonebook

Source: www.prweb.com
PR: Products will expand marketing firm's wide-ranging menu of service and tools, giving customers additional means to reach human capital decision-makers Capitola, Calif. (PRWEB) April 28, 2009 -- Fisher Vista, LLC, owner of HRmarketer.com, the premier
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Launched April 2009, the SEO Center feature of HRmarketer gives customers a powerful new SEO analytical measure. All active HRmarketer.com members will gain access to this new feature at no additional charge. The technology allows HR vendors to (a) Track their keyword rankings on Google, Yahoo, and MSN with automatic a...verage daily rankings displayed on their HRmarketer.com “dashboard” and via email reports; (b) Monitor the impact of content changes on their web site and inbound links on search engine rankings; (c) Optimize organic SEO campaigns and improve their rankings over time. Very cool.Read More

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Good morning everyone, Our latest HRmarketer Trends in HR Marketing report is now available...
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HRmarketer.com Andy taking a break - outside the office.