Headlightblog.com covers digital automotive trends and analysis from Razorfish.
Related Twitter profiles:
* @SocialDealers, covers social media and the auto industry, http://www.twitter.com/Soc
* @msbutler, http://www.twitter.com/msb
Related Twitter profiles:
* @SocialDealers, covers social media and the auto industry, http://www.twitter.com/Soc
* @msbutler, http://www.twitter.com/msb
Information
- Founded:
- April 2008
Photos
2 of 4 albumsSee All
2009 Automotive Internet RoundtableCreated on Friday
2009 NAIAS (Detroit Auto Show)Created about 10 months ago
No one has added fan photos.
Headlightblog.com
Headlightblog.com
Photos of the Social Networking panel at the 2009 Automotive Internet Roundtable. Panelists were Tom Chisholm, Midwest Sales Director, Facebook; Christopher Barger, Director, Global Social Media, General Motors; Jared Hamilton, CEO and Founder, Drivingsales.com; Eric Miltsch, Internet Director, Auction Direct USA; Ralp...h... Paglia, Director, ADP Dealer Services. The panel was moderated by Mary S. Butler, Automotive SEM and Senior Content Strategist, Razorfish.Read More
Headlightblog.com Clip of Social Networking panelist Jared Hamilton taken by fellow panelist Ralph Paglia
Jared Hamilton Speaks During Social Networking Panel at J D Power Automotive Internet Roundtable 200
Source: www.automotivedigitalmarketing.com
The Social Networking Panel was led and moderated by Mary Butler from Razorfish and included Ralph Paglia from ADP, Tom Chisholm from Facebook, Jared Hamilton from DrivingSales, Eric Miltsch from AuctionDirect and Chris Barger from General Motors. ...
Headlightblog.com
Video of the Social Networking panel at the 2009 Automotive Internet Roundtable. Panelists were Tom Chisholm, Midwest Sales Director, Facebook; Christopher Barger, Director, Global Social Media, General Motors; Jared Hamilton, CEO and Founder, Drivingsales.com; Eric Miltsch, Internet Director, Auction Direct USA; Ralph... Paglia, Director, ADP Dealer Services. The panel was moderated by Mary S. Butler, Automotive SEM and Senior Content Strategist, Razorfish.Read More
Source: agfmedia.mediasite.com
Social Networking: Relationship Building vs. Selling CarsThe real value in joining social networks may be the opportunity to create relationships with customers.(Javascript is required to view Mediasite content)
Headlightblog.com
Do you know how many sales -- and how much revenue -- email generated for your organization this year? How many event
attendees did a campaign generate? How many brand exposures or page
hits did an email drive? Learn how tracking at this level will help you truly
understand the value of your program and optimize it for best results.
Source: www.headlightblog.com
Email offers the automotive industry a fantastic channel through which to build loyalty with consumers and add value to the car-ownership and brand experience. Further, with consumer spending dropping ...
Headlightblog.com Create. Deploy. Optimize. Repeat. MBUSA CPO Media Case Study: Lifting performance with dynamic creative optimization http://bit.ly/43iJCe
Media Case Study: Lifting performance with dynamic creative optimization : Headlight: The Digital Au
Source: bit.ly
Even though overall Certified Pre-Owned sales are down this year, a number of automakers — including Hummer, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Mercedes-Benz, Nissan and Subaru — experienced double-digit sales increases between Jan.-Sept. ...
Headlightblog.com @malcolmcasey's take on Fiat Brazil's online social media initiative to gather ideas from the public for a new concept car
Fiat Mio: Bringing crowdsourcing to the automotive industry : Headlight: The Digital Automotive Blog
Source: www.headlightblog.com
Ever since the open source software movement started in 1998, businesses across all industries have learned the benefits of cooperative activity and collaboration. And with the recent growth of Web 2.0 ...
Headlightblog.com In this post Razorfish's Andy Williams looks at one of the Detroit Three automaker’s adoption of an agile approach to website development.
Making a case for using agile for automotive site development : Headlight: The Digital Automotive Bl
Source: www.headlightblog.com
The LandscapeBack in September 2008 Lehman Brothers collapsed. The resulting shockwave had immediate and damaging consequences across the financial markets and, ultimately, the entire economy. An already struggling automotive industry was pushed to the breaking point.
Headlightblog.com Mary S. Butler, Editor of Headlightblog.com, will be moderating the Social Networking for Dealers panel at this year's J.D. Power Automotive Internet Roundtable. For more info, check out the FB event page.
Panel at the J.D. Power 2009 Automotive Internet Roundtable
Location:Red Rock Resort
Time:10:05AM Thursday, October 15th
Headlightblog.com Only three automakers -- Honda, Hyundai and VW -- are taking full advantage of Facebook's vanity URL program to create a robust brand experience. Expect to see more activity in this area in coming months.
Source: www.headlightblog.com
Facebook is growing at warp speed. Not only are the company’s user statistics staggering — 250-plus million users, 10 million videos and one billion photos are uploaded per month — but the service itself is evolving so rapidly that brand marketers can’t keep up.
RECENT ACTIVITY
Headlightblog.com discussed Social Networking for Dealers panel on the Headlightblog.com discussion board.
Headlightblog.com discussed Automobile Interfaces: Send Us Your Photo and Win! on the Headlightblog.com discussion board.
Headlightblog.com With the automobile rapidly becoming a powerful mobile computing platform, close collaboration among car designers, mobile device manufacturers, software developers and wireless carriers will be required as future cars are developed. Here are some full on car-phone convergence concepts that have been covered in headlightblog.com
RECENT ACTIVITY
Headlightblog.com discussed Which of the new automotive research and shopping sites do you like best? on the Headlightblog.com discussion board.
