Hitwise

Searching to stay cool
Following last week’s heat wave, us Brits turned to the web in order to find ways to keep cool. The fastest moving search term sending traffic to our Shopping and Classifieds category last week was ‘paddling pools’. This was joined in the list of 15 fastest moving retail search terms by

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School doors have barely shut for the summer, yet the Back to School season is almost upon us once again. One of the big challenges facing parents is making sure that kids are eating healthy lunches and snacks – especially for the picky kids that frown upon fruits and vegetables. ...

The King, the Angel and the Hoax.
Pop culture is a substantial driver of online behaviour, and the untimely death of the King of Pop Michael Jackson and the passing of Charlie’s Angels Farah Fawcett last week provided celebrity websites with large single day gains of Australian Internet visits. While actor Jeff Goldblum’s de...

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What are Western Australian users doing online? Localising content
Following on from an excellent post by Robin on local Internet data in the UK, I thought I would share an Australian example of our ability to create mini-panels based on users with specific characteristics - in this case users in Western Australia. Like the rest of the population, WA users had ...

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Hitwise Research Director, Heather Dougherty, is speaking on the panel 'Search: Where to Next?'

Hitwise GM of Global Research and New York Times bestselling author, Bill Tancer, keynotes the Internet Marketing Summit.

Hitwise Research Director, Heather Dougherty, teaches an IAB class with Scripps Network on how to navigate the myriad of metrics available to tell the best story that makes y...

Hitwise GM of Global Research and New York Times bestselling author, Bill Tancer, guest lectures at a Tufts University School of Medicine summer course

Iran searches and Twitter
Given the current political situation in the country, we were expecting to see a spike in searches for ‘iran’ last week. As the chart below illustrates, there were more searches for Iran during the week ending 20/06/09 than for Iraq, Dubai or Israel (generally the most searched for countries...

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Back to School Season Starts Soon
School is barely out for the summer, but the Back to School season is right around the corner again. Search queries that include the phrase ‘back to school’ begin to ramp up during the month of July, peak in early August, and end in mid-September. Last year, the Back to School season was neg...

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The fields Hitwise London, Hitwise Melbourne, Hitwise Sydney, Hitwise New Zealand, Hitwise Hong Kong, and Hitwise Singapore have been updated.