How to Say It: Marketing With New Media

Last night, Lena and I had a chance to do what we love best: Talk to entrepreneurs about how to become experts in their field. During our teleclass, we talked about why it's important to become and expert and most importantly how you can showcase your expertise...

The very unexpected passing of music legend Michael Jackson caused Google, Twitter and most of the Internet to come to a slow crawl when news broke Thursday afternoon. To see the extent of what happened and hear from one of Twitter's founders, click on the NY Times tech blog...

As we come to the end of the month and our conversation about what's new, I felt inspired to share a fantastic video of NYC's newest urban space. It's called the High Line and it's the wonderful idea of community activists and donors in the meatpacking district...

In my copius free time, I like to take quizzes. You know those little apps you see on your friend's Facebook profiles or the ones on website that tell you how smart you are or who you should marry. Killing some time on a lazy Friday afternoon, I took -Time Out NY's "Do You Belong Here?" quiz...

It's no secret that experts get paid more. But what really constitutes an expert...

We've talking this month about what you need to do to move forward. But remembering where you came from, is just as important. I LOVE Mike Fruchter's post on remembering the basics...

It hasn't been that long that the Web in its infancy was called Web 1.0 where information flowed one-way -- from business to consumer.Today, Web 2.0 is here and business owners are using videos and social media tools to create a user-generated, collaborative environment engaging their customers...

As we begin to talk about what's new in technology this month, it seemed like the right place to start was to talk about how to streamline your business day. We all have way too much to do. Too many responsibilities, to many things on our "to-do lists" and it all can feel endless and overwhelming...

One would think that attending a conference on new media would be all about technology - learning the quickest, the fastest and best way to accomplish any given task...

Beginning Saturday, June 13, Facebook users can now have their own url instead of the current, cumbersome one i.e. http://www.facebook.com/profile.php?&new_box_added_id=2558160538#/profile.php?id=1212264627&ref=profile Now your profile will look like this:  www.facebook.com/yourname...

The circus was exhilarating! Lena and I had so many amazing conversations with new media thought leaders that we're making the "What's Next in New Media" the theme for the month...

We're exhilarated by the amount of info we heard yesterday. Everyone ready for Day 2? Can you stand it??? Mediabistro Circus - Day 2

The big day is here and we'll all be under the giant media and new media test to find out cutting-edge information direct from the industry's leaders. Stay tuned to this blog today and tomorrow to help you find out the very latest...

It's the first day of June and growing up in Sheepshead Bay, Brooklyn, this day always reminded me that summer is just around the corner. What's a great thing to do in summer? Take a road trip! Join Lena and I in NYC on June 2-3 where we will be at Mediabistro's Circus...

Remember the first time you saw a website with the business owner literally walking out on to the page? Bet you thought that was pretty amazing technology. I know I did. Here's an example of what I'm talking about...

Memorial Day It's Memorial Day and the call to action is: Remember those who have died in our nation's service!However, in marketing our businesses -- whether on our websites, newsletters, in print or in video we're so committed to what we're saying that we sometimes forget the call to action.What...

We've talked about the merits of video and how incredibly effective it can be as part of your marketing mix. However, by its very transparent nature it can be lethal in the wrong hands. Take for instance the recent Domino's Pizza fiasco...

This month we're offering a series of video podcasts discussing the power of video. Watch our podcast and let us know how you're using video in your marketing mix. Click the "Comments" link on the bottom.

How often have you wished you could diss the "YouTube" logo on the right hand corner of your viral video?Now you can!Viddler is a great alternative to YouTube for allowing you to brand your videos. You can use your logo right on the video and link the video back to your website...

Does the thought of creating your own video give you the heeby geebies? Fret no more! The options available are plenty and most importantly they are easy to use. Here's an easy solution to get you started:Fip Mino HD:  Using this little gadget is so easy it's a no-brainer...

Why should you use video? Because it is currently the ultimate way to deliver your message to your audience. It offers a multi-sensory experience and covers most learning styles so you reach more people. And it's transparent. That means your audience sees who you are -- every batting eyelid...

One of the very best things about social networking is the ability to promote your links in Facebook, Twitter, LinkedIn and a variety of places. That can help you boost traffic and visibility to your other new media components...

With all the social media tools available to share and broadcast your message one can easily get confused and overwhelmed. Fortunately, applications are out there to help you manage your time...