How to Say It: Marketing With New Media

With only two months left for the year, there's still time gather your successes for 2009 and build your platform for 2010. While this has been a year for the record books, I'm certain next year will bring a powerhouse of possibilities...

For Yankee fans, the morning after the New York Yankees' 27th World Series win is a bit bleary-eyed but full of heart. The team, who had not won since 2000, battled back over the last nine years and had to find its soul again and its passion...

As I tour around the nation, I often meet business owners who realize they need to take a more proactive stance on marketing their business but are often overwhelmed or "beaten down by life," as my mother likes to call it...

Find out the very latest tips, tools and platform you can use that will make your marketing easier, more effectiveand more manageable. We’ll look at the latest and greatest tools for your website, e-mail marketing, blogs and social media applications, including Twitter, Facebook and LinkedIn. ...

We've talked about how important it is to build and sustain relationships with your prospects and customers.Too often business owners send out a couple of e-zines or blog a few times and sit back and wait to see whether they made an impact. Then nothing happens and they give up...

Anyone who thinks that one of the side effects of the digital age is information fatigue is absolutely correct. For those who want to know more, be sure to read the wonderful article in this week's The Globe and Mail on the topic...

Customers are the lifeblood of any business. But how do you translate the fervor they have for your product or service into a thriving online community? One of the hottest new online trends is the creation of community websites to. How do you know if you need one and, if you do, where do you begin...

I hear the complaints all the time --"I'm a jewelry designer, I don't have time to be blogging, Facebooking and God forbid, tweeting!" Or, "It is draining for me to spend so much time on activities that are not my strengths." And yada, yada...

We talk a lot on this blog about the underlying premise of Web 2.0: which is founded in the root concepts of listening and sharing. But now let's talk about what benefit this can do for you, the business owner who is short on time and long on things to do...