
After four weeks of evaluating social media software vendors, we’ve come to some conclusions about the reality of these tools versus the hype that we heard along the way. ...

We’re members of the Online Community Research Network and recently received the latest report on Community Metrics derived from a survey of the membership. ...

It has been a very busy summer here at Impact Interactions. We’ve added more work with our existing clients like Cisco and SAP, added new clients, added more staff, launched a new small business service (Impact Social Media), and have received many more calls about our services. ...

I’ve been reading several tweets and blog posts about how social media tools such as Radian6 and Scout Labsare gaining traction in the enterprise. That’s not a surprise given the interest in protecting your brand online and uncovering loyal enthusiasts. In...

We gave a presentation on building ROI models for online communities at the Online Community Unconference in Mountain View, CA on June 10th. It was added because so many of the participants stated that ROI and calculating the value of their community was the most important issue they faced...

We gave a presentation at last week’s Online Community Unconference (site is open to the public as of June 19th per Forum One)in Mountain View, CA on B2B Communities. ...

Are You Blindly Following the “Wisdom of the Crowds” ? Last year, we presented this topic at the Online Community Unconference in NYC to a standing room only crowd. It’s a fun topic, albeit one that elicits strong opinions and discussions. Whet...

The economy is tough, but social media keeps growing. Impact Interactions is growing this year and once again is adding staff. We’re also trying to help those impacted by theeconomy and those coming right out of school to understand what working in social media is really like. ...

Over the past several days, we’ve seen more news on Twitter for small business come out in the press and blogosphere. ...

THEY’RE HERE……. That’s right, the brand cheerleaders have infiltrated your community and are destroying the ‘authenticity’ of the dialogue. And guess what? IT’S ONLY GOING TO GET WORSE AS MORE MARKETERS USE THIS TACTIC AS THEIR ‘VIRAL’ MARKETING CAMPAIGN. In a recent “sca...

Welcome to our site! Impact Interactions helps you succeed using social media tools to build stronger interactions with your online customers, prospects, and members...

Impact Interactions will be integrating our blog as part of our new web site in a couple of weeks. We'll bring over all of the content here, re-tag and categorize it, then offer it to everyone...








