The In-Store Marketing Institute is a global association serving the needs of retailers, brands, agencies, P-O-P firms, research organizations and other solution providers along the path to purchase.
Information
- Founded:
- 1988
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Events
2 upcoming eventsSee All
- Shopper Marketing Expo
Navy Pier
Tuesday, October 5 at 12:00pm - Design of the Times
Navy Pier
Wednesday, October 6 at 12:00pm
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2 of 6 albumsSee All
In-Store Marketing SummitCreated about 4 months ago
Wall PhotosUpdated about 10 months ago
In-Store Marketing Institute Kroger launched its back-to-school campaign, offering company-wide incentive as its chains conducted their own promos http://ow.ly/2BeBA
Kroger launched its back-to-school campaign in early August, offering a company-wide incentive as individual chains conducted their own promotions.
In-Store Marketing Institute Economic outlook: the smart & savvy shopper is here to stay! Learn why from SymponyIRI at Expo, Oct 5-7, Chicago http://ow.ly/2rZ5L
Shoppers have adopted “smart and savvy” behaviors during the past 18 months in order to cope with the economic downturn. Consumers’ conservative shopping behaviors are not likely to change, presenting a significant challenge for retail and CPG manufacturers. Retailers must tailor their stores to ...
In-Store Marketing Institute Supervalu plays off its "Good things are just around the corner" tagline for its latest seasonal campaign: http://ow.ly/2AvoO
The retailer is using a "fall into good things" slogan and related messages in circulars, online and on P-O-P materials. The collateral frequently employs the same graphic style that Supervalu utilized in its recent "Your Neighborhood Summer Headquarters" campaign and t...he ongoing "Win with Fresh ...
See MoreIn-Store Marketing Institute Walmart worked with Kimberly-Clark's U by Kotex in August to execute an exclusive campaign for the back-to-school season http://ow.ly/2z3Nr
The mass merchant launched an interactive U by Kotex page on its website that continues to offer free product samples, music downloads and an iPhone app. Using a "Back to School Cool" theme, the site lets visitors watch various short videos of on-the-street interviews that promote the brand and t...
In-Store Marketing Institute Hear Miller Zell's primary research about emerging male shopping trends at the Shopper Marketing Expo, Oct 5-7, Chicago http://ow.ly/2rYW0
Males represent 32% of primary household shoppers, but many stores are designed for female shoppers – witness the magazines at checkout. Miller Zell has conducted months of primary research including forums, surveys, and ethnographic research about emerging male shopping trends with a powerful se...
In-Store Marketing Institute P&G spotlights its environmentally focused "Future Friendly" umbrella campaign in the September issue of brandSaver: http://ow.ly/2yuzR
This month's edition of the manufacturer's stand-alone FSI program presents an incentive offer for a coupon booklet as well as in-pack savings along with the $117 to $128 worth of discounts (depending on the market) contained within the insert.
In-Store Marketing Institute Campbell's runs event around “Labels for Education” as back-to-school campaigns continue to dominate co-op FSI programs http://ow.ly/2xTHs
The packaged goods maker's multi-page event centers on a “Save Big. Dream Big” sweepstakes awarding two grand-prize “music education” days at the winners' schools hosted by either country artist Trisha Yearwood or pop singer Gavin Degraw. (The performers will offer guidance to students about care...
In-Store Marketing Institute Want to learn 10 approaches to surviving SKU rationalization? Attend a seminar from Draftfcb at Expo, Oct 5-7, Chicago http://ow.ly/2rYMC
SKU or range rationalization has been portrayed as a “winner take all” battle between retailers and brand manufacturers for control of the store shelves. A more constructive view of rationalization is as a market response to the inefficiencies of product portfolios and retail assortments that cam...
In-Store Marketing Institute Best Buy enhances video game dept by launching in-store trade-in program, video game mag & digital marketing efforts http://ow.ly/2xjKt
The retailer this summer launched an in-store trade-in program for used titles, introduced a video game magazine and expanded related digital marketing efforts.
In-Store Marketing Institute Rite Aid used partnerships with key packaged goods makers to help present a multitude of back-to-school promotions: http://ow.ly/2wKsX
The chain's seasonal campaign consisted of some familiar components that were part of its 2009 back-to-school effort. (See "Rite Aid Rebate Report: August 2009" in Related Articles.) Among this year's promotions:
In-Store Marketing Institute Register! Discover a wealth of neurosensory insights from PRN & EmSense at the Shopper Marketing Expo, Oct 5-7, Chicago http://ow.ly/2rYB4
Perception Research Services (PRS) and EmSense have partnered to bring PRS Eye Tracking and correlated EEG neurometrics of shopper emotion and cognition to packaging and shelf-research studies. In this presentation, our speakers will explain key neurometric measures and how they are gathered, as ...
In-Store Marketing Institute Walgreens testing loyalty program as competitors CVS/pharmacy & Rite Aid launched new programs of their own: http://ow.ly/2vKer
Named "Walgreens Rewards" and open to all consumers 13 and older, the program delivers 10 points for every dollar spent on eligible upfront purchases, 100 points for every eligible prescription filled (or 300 points for prescriptions of at least 84-day supplies), and additional "Bonus Point Promo...
In-Store Marketing Institute Kraft Foods runs a football-themed cause marketing event in this week's FSIs as the college & pro seasons approach http://ow.ly/2vaC7
The packaged goods maker kicks off a "Huddle to Fight Hunger" campaign that promises to donate up to 20 million meals to people in need through nonprofit Feeding America. The CPG will donate the monetary equivalent of one meal to a food bank for each coupon from the event that is redeemed. Featur...
In-Store Marketing Institute Understand best practices for next-generation collaborative shopper marketing from TPG at Expo, Oct 5-7, Chicago http://ow.ly/2rYpK
This workshop will provide further exploration of the industry-changing work conducted by the Retail Commission on Shopper Marketing, the initial results of which were discussed at the In-Store Marketing Summit in April, at McDonald’s Hamburger University.
In-Store Marketing Institute Ahold USA's three supermarket chains used a common theme to activate their back-to-school marketing efforts this month: http://ow.ly/2uCvm
The chains employed a "Back to School Savings from A to Z" slogan in circulars to highlight school supplies from brands such as Elmer's, Newell Rubbermaid's PaperMate and stationery category partner Staples (see "Marketing at Ahold USA"), as well as produce and snack foods. Activity on each chain...
In-Store Marketing Institute Dick's Sporting Goods is using its latest GameOn magazine as centerpiece of its back-to-school marketing campaign: http://ow.ly/2u3w4
The publication, distributed in stores and mailed to the chain's ScoreCard Rewards members in July, carries a plethora of national brand activity along with a "Gear Up Giveaway" sweepstakes and tips to help students "ace" the national "Presidential Physical Fitness" test.
Juan Pablo Botero Escobar I want to find good ideas for the stores for the next chritsmas season. Quiero encontrar buenas ideas para las tiendas de supermercados para la temporada de Navidad. Great Site.
In-Store Marketing Institute Lowe's tapped into the back-to-school season this month by targeting college students (& their parents) in-store & online http://ow.ly/2tn3y
The home improvement chain is using a "Back 2 Campus" theme online to promote essentials for dorm rooms, such as compact refrigerators, storage containers, shelving units and rugs. On its Facebook page, the retailer is offering a printable $1 coupon for Clorox Co.'s Clorox disinfecting wipes unde...
In-Store Marketing Institute Discover how to use predictive vision models to understand & influence shopper behavior from 3M at Expo, Oct 5-7, Chicago http://ow.ly/2rYeT
In today's retail environments, consumers are bombarded with visual information. Science has demonstrated that people notice and process very little within these complex environments. In this presentation, Brian and Terry will describe and demonstrate how predictive vision models can be used to p...
In-Store Marketing Institute RadioShack activated its sponsorship of professional cyclist and cancer-survivor Lance Armstrong this summer: http://ow.ly/2sp05
In May, the consumer electronics chain extended the partnership, which also includes sponsorship of Armstrong's American Pro-Tour cycling team and his Lance Armstrong Foundation -- also known as Livestrong -- a nonprofit that works to improve the lives of people affected by cancer. The retailer f...
In-Store Marketing Institute How is neuromarketing being applied to the world of in-store shopping? Find out from NeuroFocus at Expo, Oct 5-7, Chicago http://ow.ly/2rXyz
This workshop will provide further exploration of the industry-changing work conducted by the Retail Commission on Shopper Marketing, the initial results of which were discussed at the In-Store Marketing Summit in April, at McDonald’s Hamburger University.
In-Store Marketing Institute FSI Report: Back-to-school activity begins to wind down as students in some regions start heading to class: http://ow.ly/2rR44
Among the largest efforts is the latest multi-page event in Henkel Consumer Goods' "Henkel Helps" umbrella campaign. (See "Henkel Unites Brands ..." in Related Articles). The event promotes a "Get Kids Fit" contest awarding $25,000 to the grand prize-winner's school. Co...nsumers enter from Aug. 1 t...
See MoreIn-Store Marketing Institute 7-Eleven added digital interactivity & cause-marketing to its promotional tactics tied into WWE "SummerSlam." http://ow.ly/2rhX6
The retailer and ConAgra Foods' Slim Jim served as primary sponsors of WWE's annual live event, which took place Aug. 15 in Los Angeles. In a multifaceted, six-week promotion running through Aug. 31, the chain is offering four lenticular Slurpee cups, five Super Big Gulp cups and four straws as c...
In-Store Marketing Institute Toys "R" Us reports success with its "one-stop shopping" strategy by combining Toys "R" Us and Babies "R" Us merch plans http://ow.ly/2qI9M
While all Toys "R" Us stores carry a limited selection of baby and juvenile products, side-by-side stores contain a much wider assortment of cribs, car seats, strollers and apparel, according to spokesperson Katelyn DeRogatis.
In-Store Marketing Institute Lady Foot Locker, Kids Foot Locker and Champs Sports each launched distinct back-to-school campaigns in July: http://ow.ly/2q8Uw
The Foot Locker chain is using numerous P-O-P materials (dump bins, window displays, posters, framed signs, rack headers) and online marketing to present various "lessons" from "Foot Locker Academy." In one example, a "Periodic Table" showcases footwear from Nike, adida...s, Under Armour, Puma, Reeb...
See MoreIn-Store Marketing Institute Whole Foods is in back-to-school swing this month with cause marketing drive, in-store sign program & dedicated microsite http://ow.ly/2pboY
The cause campaign involves an alliance with chef/food author Ann Cooper -- the "Renegade Lunch Lady" -- and her nonprofit Food Family Farming Foundation, which aims to make school lunch options healthier through an inititiative known simply as "The Lunch Project." The partners are working to est...
In-Store Marketing Institute Sports Authority starts "Get Back 2 Sports" campaign, while also launching football-related Under Armour sweepstakes: http://ow.ly/2oE5J
The sporting goods retailer is using a "Get Back 2 Sports" theme on ceiling banners, endcap headers, stanchions, floorstands and shelf signs, varying the message in some cases as "Get Back 2 School" or "Get Back 2 The Game." The materials alternately depict shoes, backp...acks, students in campus se...
See MoreIn-Store Marketing Institute Publix kicked off back-to-school marketing with sweepstakes partners Campbell's, Unilever, Kraft & General Mills http://ow.ly/2nvqh
The exclusive promotions were introduced collectively in the chain's July 28 circular under a headline stating, "Win prizes that'll put you at the head of the class." (See Image at right.)
In-Store Marketing Institute BJ's Wholesale is working on its perishable food offerings in bid to compete w/ supermarkets for weekly shopping trips: http://ow.ly/2mX9K
Outside of the wholesale club channel, supermarkets present the chain's greatest opportunity to take market share, chief executive officer Laura Sen said in June at an Oppenheimer investors conference.
In-Store Marketing Institute CVS worked w/ Unilever's Dove & The 50 Million Pound Challenge in July for promotions focused on mental & physical health http://ow.ly/2lZ8K
