The Industrial Marketing Mavens group is for professionals interested in networking, gaining knowledge and sharing best practices about marketing in the industrial/manufacturing space.
Information
- Founded:
- 2008
If you missed GlobalSpec's webinar on Preparing Your Company for Success in 2010: Proven Marketing Strategies for Successfully Emerging from the Economic Downturn you can click here to view the archived event. Listen to one manufacturer's tactics for weathering the...
By now you should be deep into your marketing planning for next year. If you don’t yet have a strategy for 2010 and a marketing plan being developed around it, you’re already making one of the biggest marketing mistakes by moving into the year ahead without a plan. You need to get started now. Ot...
One of marketing’s biggest mandates is to generate sales leads, and often a large percentage of the marketing budget is allocated to this task. ...
Last month, in Part I of this two-part article series, the Marketing Maven introduced social media and its relevance to the industrial marketer—the what, why, how and when of using social media to support B2B marketing efforts. You can read the article here. ...
In challenging times, many companies are unable to increase their marketing investments or are forced to cut marketing spending. The important question to ask during a downturn isn't whether the economy will recover - it always does. But will your...
There’s no arguing that it’s been a difficult year for manufacturing. Few companies have managed to avoid some sort of decline in business. The good news is there is help available in the form of the Trade Adjustment Association for...
As if you weren’t busy enough and resource stretched, now there’s this buzz about using social media as a B2B marketing tool. Ma...
When planning marketing programs, industrial marketers want to know what the statistics are behind a proposed online marketing program. However, to comprehend what these statistics really mean, a marketer must understand a few key components about how these statistics are...
Marketers face a particular challenge in planning for 2010: the economy is on the verge of recovering, yet your budget for 2010 may be in flux. The challenge is that you cannot control the economy and you may not be able to establish a fixed budget at this point...
With many budgets getting crunched, marketers may need to pay special attention to low-cost marketing tactics that can help their companies. Many of these ideas can be implemented using your current resources and some extra elbow grease in the form of time and hard work...
Earlier this week GlobalSpec's Chris Chariton, Vice President of marketing services and product management, and lead management consultant Mac McIntosh presented at Marketing Sherpa's B2B Marketing Summit in Boston. The presentation was well received, and generated much interest. The slides...
It's been well documented that people judge the page they are viewing quickly before making a judgment. In his short article Powers of 10: Time Scales in User Experience, Jakob Nielson explains why it's important to understand the purpose of...
Online marketing has proven effective to market to industrial, engineering, manufacturing and technical professionals.
E-mail marketing to your in-house list is an effective, affordable and measurable marketing tactic...
A challenging or disruptive business climate often leads to new ways of doing business. For example, the Sarbanes-Oxley Act of 2002 was an outcome of corporate and accounting scandals that collapsed a number of companies, harmed investors and shook confidence in the securities markets...
