InnPoints Worldwide

Social-media sites such as Facebook and Twitter can be particularly useful to small hotels, which may be able to convey a more personalized service than larger properties...

Year over year, InnPoints hotels saw an overall reservation volume increase of 15.4% for 2009. The number of room nights per reservation also increased by over 5%. For the month of November 2009, the InnPoints portfolio’s reservation volume was up 20.3% over November 2008. ...

Facebook recently announced a series of changes to its platform, and the roadmap has a substantial impact on how brands approach building a Facebook presence. http://bit.ly/6eQoem

Marketers have long talked about the concept of customer Life Time Value (LTV). For hotels in an increasingly global and connected marketplace this is more important than ever...

Given the economic climate, it makes sense that hotels would slash rates in a desperate attempt to keep their properties full. After all, an empty room is of no value, right...

With the growth of email marketing bombarding inboxes, it's time to get smarter and more creative as to how you use this marketing method. Here are a couple of ideas to think about coming into 2010 that will help you generate some other ways to look at this medium...

Here is your guide to the personality types that inhabit travel review sites, and what to do about them. By Daniel Edward Craig http://www.hotelinteractive.com/article.aspx?articleid=15411

The use of micro blogging site Twitter is gaining rapid penetration within the travel industry, according to a new study...

With a new year on the horizon, it’s time to pack away the old, worn web designs and prepare for the brave, new face of tomorrow. Read more here: http://bit.ly/2lRWSR By Jacqueline Thomas of webdesignledger.com

Below is a recap of the top 10 ideas that we recommend for brands in the travel industry who want to venture into social media. http://bit.ly/3mL20d

By Jean Francois Mourier Hotels’ occupancy and RevPAR, always key metrics for the industry, are in desperate need of revitalization. ...

The Bane of Hotels’ Existence or an Unprecedented Opportunity? by Daniel Edward Craig "Negative or positive, private or public, hotels should be grateful whenever a guest takes the time to provide feedback. It’s time we took a more active role in the dialogue. Th...