You've just been let in on the most exciting secret in Britain today - JOY has just entered your life!

You'll love JOY. JOY is fashion. JOY is fun. JOY is the collecting together of gorgeous clothes, with innovative fashion-led designs, made in gorgeous fabrics, with great fits and that special touch of je ne c'est-quoi!

First in our walk-in uber-boutiques, and now on line, JOY offers you the latest styles from the UK, Copenhagen and Paris, collected together to provide the unique solution to that party, everyday or special occasion wear. A lot of JOY's stock is unique to JOY, and with short runs and constant up-dating, you can rest assured that your individuality will never be compromised!

You're in good company too, Keira Knightley, Sienna Miller and the Kasabian boys have all been spotted in our stores -so join the A list, wherever you are!

Let us brighten up your home and office, and lose yourself in our world of fantastic fashion! (read less)

You've just been let in on the most exciting secret in Britain today - JOY has just entered your life!

You'll love JOY. JOY is fashion. JOY is fun. JOY is the collecting together of gorgeous clothes, with innovative fashion-led designs, made in gorgeous fabrics, with great fits and that special touch of je ne c'est-quoi!

First in our walk-in uber-boutiques, and now on line, JOY offers you the latest styles from the UK, Copenhagen and Paris, collected together to provide the unique solution t... (read more)