Jeff Fisher LogoMotives

An identity design by Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, has been given yet another life in the recently released book Letterhead & Logo Design 11. The volume, produced by Design Army, is a Rockport Publishers release...

[Over the 30+ years I've worked professionally as a designer, interesting side stories have come up about my identity designs. This is the second in an ongoing series of "Logodotes" - anecdotes about my logo designs.]I often tend to be my own worst client...

The process of creating truly unique identities involves so much more than just slapping a graphic, or icon, up next to a block of text or a word...

(CLockwise from left)Seacoast AIDS WalkClient: AIDS Response - SeacoastLocation: Portsmouth, NH USAAIDS Response - Seacoast asked me to design a logo that could be used annually for their AIDS fundraising walk...

Over the years some of my own most enjoyable, challenging and visible identity design projects have been those for restaurant industry businesses...

The company PavelComm evolved out of the nationwide deregulation of the US telephone system in the 1980's. Initially, owner Jim Pavel focused his business efforts on the phone-specific needs of his clients...

Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, is featured in three interviews and a podcast recently posted on design industry web sites:• Sharebrain focuses on 'Braintalk with Jeff Fisher'Noted identity designer and author Jeff Fisher is f...

[Over the 30+ years I've worked professionally as a designer, interesting side stories have come up about my identity designs...

(Clockwise from upper left)Main Street PlayhouseClient: triangle productions!Location: Portland, OR USAThe primary element in the design of the Main Street Playhouse identity is one of the historic street lights outside of the theatre space - with the masks of comedy and tragedy reflected in the...

My article about social networking as a business marketing tool, "Self-Promotion the Social Way, was just published in the October 2009 issue of How Magazine...

The article "Self-Promotion the Social Way," by designer and author Jeff Fisher, has been published in the October issue of the design industry publication HOW magazine...

(Clockwise from upper left)ChameleonClient: Micki King/Chameleon SalonLocation: Portland, OR USAPersonal logo for a hairstylist who desired images of swirls, and a yin/yang reference, in her identity featuring a chameleon. The font is Kells Round from P22...