Big memories disguised as little moments are what Joules is all about.
We started in 1980 at county shows selling country clothes. So outdoor living and British traditions are double stitched into the Joules brand. In 1999 we started Joules own brand, and the pitter patter of our kid's range arrived in Spring 2005, these days known as Little Joule. We design with passion, to delight each member of the family with details they'll love.

Living the Good Life. Pull up a deckchair and say hello to the Joules Spring & Summer 2008 collection, celebrating all that is jolly and fun about summer.
We have been inspired by tea and home baked charms of the village fete, the thrills of the gallopers and coconuts at the fun fair. Joules is Living the Good Life