
Corn Chex, Cinnamon Chex, Rice Chex. We currently have boxes of it around the house. And it's all because of relevant content. How you might ask? It started with one box of Cinnamon Chex. My oldest son Joshua, who's eight years old, took great interest in the back of the Cinnamon Chex box. T...

Junta42 's feed: The Official Junta42 Blog from Joe Pulizzi
Crowdsourcing Content Marketing – Oxymoron or Killer App?
Thanks to Rick Liebling, a long-time Junta42 supporter, for this provocative guest post. Connect with Rick @eyecube. While those of us who are believers in Content Marketing have been diligently spreading the word, proponents of crowdsourcing have been screaming ...from...
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See MoreThanks to Rick Liebling, a long-time Junta42 supporter, for this provocative guest post. Connect with Rick @eyecube. While those of us who are believers in Content Marketing have been diligently spreading the word, proponents of crowdsourcing have been screaming ...from...
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Junta42 's feed: Recent Articles from Junta42
Ants, chocolate and a content strategy gone awry
Being cheap is never a good content strategy. Add in the absence of a social media presence and you have a recipe for disaster. And lousy chocolate.
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Being cheap is never a good content strategy. Add in the absence of a social media presence and you have a recipe for disaster. And lousy chocolate.
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Thanks to Rick Liebling, a long-time Junta42 supporter, for this provocative guest post. Connect with Rick @eyecube....

Junta42 's feed: The Official Junta42 Blog from Joe Pulizzi
Content Marketing Tips to Be More Thankful Next Year
I'm extremely thankful this year...for many things. Re: business, it's hard to imagine just a few years ago I was working for "the man" and how this year I have been able to spread the word about content marketing all...
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I'm extremely thankful this year...for many things. Re: business, it's hard to imagine just a few years ago I was working for "the man" and how this year I have been able to spread the word about content marketing all...
View story | View all stories | About Social RSS | Join Social RSS

I'm extremely thankful this year...for many things. Re: business, it's hard to imagine just a few years ago I was working for "the man" and how this year I have been able to spread the word about content marketing all over the world...

Junta42 's feed: The Official Junta42 Blog from Joe Pulizzi
The Pros and Cons of User-Generated Content
Thanks to Dara Solomon, Community Manager at FunAdvice.com, for putting this timely piece together on user-generated content. More and more, marketers are asking how or if user-generated content should fit into their overall content marketing strategy. Dara provides a good...
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See MoreThanks to Dara Solomon, Community Manager at FunAdvice.com, for putting this timely piece together on user-generated content. More and more, marketers are asking how or if user-generated content should fit into their overall content marketing strategy. Dara provides a good...
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Junta42 's feed: Recent Articles from Junta42
The Benevolent Acts of Reciprocity and Recognition
I believe if Social Media warranted a mantra, it would look something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.” This is the credo I live by and something that has only been reinforced as ...part of my daily ...
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See MoreI believe if Social Media warranted a mantra, it would look something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.” This is the credo I live by and something that has only been reinforced as ...part of my daily ...
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Thanks to Dara Solomon, Community Manager at FunAdvice.com, for putting this timely piece together on user-generated content. More and more, marketers are asking how or if user-generated content should fit into their overall content marketing strategy....

Junta42 's feed: The Official Junta42 Blog from Joe Pulizzi
Do you want your customers to be able to reach you?
This is a guest post compliments of Junta42's VP of Operations Pam Kozelka. It's all about being accessible for your customers? Today, your customers expect you to be reachable, in whatever way they want to reach you. Are you? Every...
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This is a guest post compliments of Junta42's VP of Operations Pam Kozelka. It's all about being accessible for your customers? Today, your customers expect you to be reachable, in whatever way they want to reach you. Are you? Every...
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Junta42 's feed: Recent Articles from Junta42
Yes, people still read printed marketing material, but there's a catch
Maybe you have heard that you need to tell a story when producing something that you hope your customers will read, but do you really get it? This post explains that lots of companies tell the story they are interested in, not the story that their c...ustomers are interested in. See too in this po...
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See MoreMaybe you have heard that you need to tell a story when producing something that you hope your customers will read, but do you really get it? This post explains that lots of companies tell the story they are interested in, not the story that their c...ustomers are interested in. See too in this po...
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This is a guest post compliments of Junta42's VP of Operations Pam Kozelka. It's all about being accessible for your customers? Today, your customers expect you to be reachable, in whatever way they want to reach you. ...

Junta42 's feed: The Official Junta42 Blog from Joe Pulizzi
Yes, Senior Executives Are Looking for Your Content
One of the biggest questions I receive on my travels is about whether senior executives (the C-Suite) search the internet to find information. The thought is this: senior-level decision makers farm out looking for information to others, or they rely...
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One of the biggest questions I receive on my travels is about whether senior executives (the C-Suite) search the internet to find information. The thought is this: senior-level decision makers farm out looking for information to others, or they rely...
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One of the biggest questions I receive on my travels is about whether senior executives (the C-Suite) search the internet to find information...

Junta42 's feed: Recent Articles from Junta42
Where Your Customers Are: How Facebook, Twitter and Others Break Down by Age
Here's how users on the top social media sites broke down by age in August 2009. Includes Facebook, Twitter, MySpace, and Linkedin. See if you think the results are on tract or surprising. Great resource when determining where you customers ...may be.
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See MoreHere's how users on the top social media sites broke down by age in August 2009. Includes Facebook, Twitter, MySpace, and Linkedin. See if you think the results are on tract or surprising. Great resource when determining where you customers ...may be.
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