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Recently we had the opportunity to work on a project that required a lot of ingenuity and creativity on a short turn around. The project was a short promotional spot, primarily for the web, which was created for a revival held in Dallas to help promote an organization called SoJourners which strives to give back to the... community by building homes for the homeless and making sure that children get the education that they need.
The inspiration for the piece came from the fact that homeless people live very transparent lives, pretty much open to the public for all to see. So, the spot was created entirely on printed transparencies and then filmed. The first thing that was needed was a make shift light table, which was crafted from what is normally a meeting table. With some simple lights from a hardware store, some tape, a trash bag and some drafting vellum we were ready to roll. The entire spot was shot on a Nikon D5000 which records 1280x720 at 24 fps. A 90mm macro lens was used to create a very nice depth of field and the entire thing was shot in camera. The only post production that was done was a little bit of color correction. Check out some behind the scenes images and the edited web spot below and be sure and head over to www.justicerevival.org to learn more about the event.Read More
The inspiration for the piece came from the fact that homeless people live very transparent lives, pretty much open to the public for all to see. So, the spot was created entirely on printed transparencies and then filmed. The first thing that was needed was a make shift light table, which was crafted from what is normally a meeting table. With some simple lights from a hardware store, some tape, a trash bag and some drafting vellum we were ready to roll. The entire spot was shot on a Nikon D5000 which records 1280x720 at 24 fps. A 90mm macro lens was used to create a very nice depth of field and the entire thing was shot in camera. The only post production that was done was a little bit of color correction. Check out some behind the scenes images and the edited web spot below and be sure and head over to www.justicerevival.org to learn more about the event.Read More

JustinMcClure.tv We just launched a new site: Get your morning dose of motion graphics goodness, squeezed fresh - right here http://squeezeme.tv/ http://squeezeme.tv/
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JustinMcClure.tv Check out one of our latest spots and the write up about the makeshift light table we created on our site: http://tr.im/Bdoj http://tr.im/Bdoj

JustinMcClure.tv Some Thank You cards that we are sending to recently met business acquaintances.

JustinMcClure.tv A stop frame video of our open house that we cleverly set up behind one of our monitors to record all of the goofy looks on peoples faces. Enjoy!

JustinMcClure.tv Just got out of an interesting and productive interactive meeting. There are new things to come on the horizon.

JustinMcClure.tv Thanks so much to everyone who attended the open house! It was a stellar turn out. Good times were had by all!

JustinMcClure.tv Big Open House tonight! With California McLovin weather in the forecast, the streets should be hoppin here in Old Town. I hope everyone can make out for the show. Freshly squeezed (shameless bribery) alcohol will be served, so if nothing else please come pre-party here!

JustinMcClure.tv Desks are moved, monitors are positioned, nearly everything is printed. Now we just need to get the slushy machine delivered...

JustinMcClure.tv Does anyone in Wichita have a large-format printer or know where to get posters printed relatively inexpensively?

JustinMcClure.tv In celebration of our open house, Apple will be releasing Snow Leopard this Friday!

JustinMcClure.tv Cranking out invitations for our open house next Friday, all are welcome!
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