Keiger Direct

CAPABILITIES WE OFFER:
	Cross-Media Campaigns		Data Collection Surveys
	Personalized Printing		Personalized Websites (PURL)
	Response Reporting		Web2Print Programs
	Digital Asset Management		Call Center

An all-encompassing campaign that takes advantage of all forms of communication available.

You are able to reach recipients using any and all of these variable communciations:

• print
• web
• email
• phone
• etc.

The heart of digital marketing. Gather data that is relevant to your objectives in a real-time environment via web, print or phone.

Individual opinions and personal preferences change constantly. You can collect data from your customers that will have an immediate effect on subsequent communications, whether the next page in a PURL or the next mailing.

The use of your database and our digital technology to create communication pieces that are relevant to the reader and address them by their name and preferences.

Direct mail postcards, letters and brochures are only the beginning. Address the individual, customize the piece to their tastes or interests, even alter the look of the entire piece depending on the customer's preferences.

You can decrease the amount of pieces you are sending out and increase the effectiveness of those pieces you do send. Each communication piece is truly unique to the individual for whom it has been created and is in full color! Variable data digital print enables you to stop throwing away unused product and money.

Just like with print media, we can create personalized webpages that are variable and tailored for each individual that is in your database.

Each individual page is created "on the fly" only when it is activated by each recipient. Each webpage is personalized for each individual and can be targeted with information that is relevant only to them. You can log-on at any time to see the progress of your campaign by access to your own response reporting dashboard. This allows you to see what's successful and what's not, so you can change any step of the campaign along the way.

Keep track of how successful your campaign is by using our real-time tracking dashboard.

Not only know how many people are hitting your personalized website, but also know who they are, what other campaigns you have included them in, what other mail pieces they have received in the current campaign, AND the answers to their survey questions along with the contact information to get in touch with them. Make prospecting a breeze!

Upgrade to the Advanced system and input your notes directly into their database record. Keep everything organized and accessible from almost anywhere!

Log-on to your personal company online store and print directly from your computer to our press.

With your own custom Web2Print store you can order static documents such as letterheads and business forms with a touch of a button but you can also order variable items like postcards and business cards as well. You can upload a database of contact information or mailing addresses and change pictures or logos from the convenience of your computer.

View a soft-copy proof online to make sure everything is how you want it, select your shipping method and ship date, pay online, and we take care of the rest!

Manage all your assets in one place and download via web browser! Use advanced search options to find images based on metadata, filename, date taken, etc.

Multiple skins are available depending on the type of site you need: slideshow only, searchability, favorites options, etc.

Images aren't the only file type that can be managed...if it's a digital file, you'll be able to view and download it onlline.

Collecting data is a very important aspect of Cross Media Campaigns, but even more important than that is how the data is used to benefit the company.

By utilizing the Call Center feature, you can take away the stress of follow-up phone calls and view the results of those follow-ups via your personalized dashboard.