King of Shaves
King of Shaves' mission is to change the face of shaving for better, forever!
Information
Founded:
April 13th 1993 by Will King with a mission to deliver the King of Shaves without the ransom, and with our new Azor, to "shave & prosper in style." Important: Enjoy!
 
King of Shaves
Well, in the UK - quite a lot. Here's my take on what's going on, 52 weeks to 3/10/09. Sales of system razor handles: Grew, both in value (+7.1% to £32.9m) & volume (+12% to 7.4m units)....
King of Shaves
I was pleased to be interviewed by Clark Turner, founding editor of top online marketing site, uTalkMarketing.com a week or so ago, and was delighted to read the article today, courtesy a tweet from one of our followers...
King of Shaves
In the past four weeks, in the UK alone, we've sold a simply stunning 107,000+ Azor system razor handles and an even more unbelievable 602,000+ Azor Endurium cartridges. With each Azor cartridge delivering 3-4 weeks of high performance use, that's over 2,000,000 weeks of King of Shaving...
King of Shaves
Late last year, at a business awards ceremony, I first met Simon Calver, CEO of Lovefilm, the UK's leading on-line film & games rental company. Simon has driven impressive growth for the firm and it became clear A) he was a really nice guy and B) put his customers first...
King of Shaves
It's a beautiful sunny day in Cape Town, and with Table Mountain in the background, we showcased our Azor to South Africa's press at the Killarney racetrack, before letting the 20 or so journalists loose on the racetrack in V6 'full on' racing cars...
King of Shaves
I flew into Cape Town via Johannesburg yesterday, for the upcoming press launch of our King of Shaves Azor, exclusively in Clicks - South Africa's leading health & beauty retailer...
Paul Schwend
Paul Schwend
Cool Will! Proud of you man!
October 19 at 4:54pm
King of Shaves
Today, the Daily Mail published this article on price reductions on Gillette Fusion & Mach3 replacement cartridges. I have blogged at here at BrandRoyalty and reproduce my blog below...
Stan
Stan
Hey! Can you send me a free Azor to try out?! Can't hurt to ask!
October 9 at 11:11am
King of Shaves
King of Shaves
Our King of Shaves Azor 'Shaveolution' (Bend the Rules) ad went live on YouTube yesterday, see it here. It'll be up on our shave.com homepage shortly too. I also had drawn to my attention a review of Gillette's current Fusion advertising in The Guardian newspaper, published on Saturday. Ouch
King of Shaves

King of Shaves Follow this 'Wilkinette'. No chance! Starring Elvis & Charles Darwin, ad debuts on Sky Sports in the UK, 29.09.09.

King of Shaves
King of Shaves
Looking good :-)
October 28 at 1:17am
King of Shaves
After months of planning, tomorrow sees us unleash three months of sustained advertising and trade promotion for our Azor system razor...
Anderson
Anderson
I had an orgasm using my Azor for the first time I was late for work because I would not stop shaving. I spent 20 minutes just running that blade all over my face. Its incredible. Goodness, what took it so long to get here?
September 22 at 4:22pm
King of Shaves
Our first TV ad 'Shaveolution' will debut here on 29th September 2009. Follow us here on twitter.
King of Shaves
I was delighted to address the inaugural EDP Future 50 group of 'companies & individuals to watch' at the stylish, modern Open Centre in Norwich yesterday, courtesy EDP business editor, Paul Hill and EEDA Chairman, Richard Ellis...
King of Shaves
I was delighted to see Diane Wood post a blog about a great write up that Andrew Parks of Time Out magazine gave our King of Shaves Azor - see article here & Di's blog post here. The Azor is now available in NYC from Duane Reade stores, and across the USA from later this year, early next...
King of Shaves
Blog posting on BrandRoyalty.com here