King of Shaves

I'm writing this whilst attending the NACDS 'Marketplace' convention in Boston USA, where we're introducing the Azor to US buyers from major drugstores. The show's pretty quiet, but we've had plenty of appointments, and we've had a great reception to it...

Three advertisements for the King of Shaves Shaving Bond appear today in the Sunday Papers - Mail on Sunday, Sunday Times & Sunday Telegraph.

We've had a really encouraging response in the first 24 hours to our Shaving Bond, which is really, really gratifiying. Thousands of visits to ShavingBond.com and I know, a good level of applications. And this is before our adverts, which will run this weekend in a range of quality newspapers...

The name's Bond. Shaving Bond - 006%! It's time to shave AND save better, with King of Shaves. Following months of preparation, we're delighted to issue the world's first shaving bond, open to UK shavers, from now...

Well, it's been a very, very busy few days. On Thursday, I was delighted to present to 160+ Economics Teachers from all over the UK and abroad at the British Library, courtesy Geoff Riley, Economics Lecturer at Eton, and founder of Tutor2U - see his blog posting on my session here...

For the next few weeks, King of Shaves Azor is on promotion at a number of UK retailers including Boots, Sainsbury, Morrison's and Tesco. The Azor range is great value at Tesco, where we're save a third on all Azor handles, 4 pack replacement cartridges & Azor Gels...

Oscar Mead completed the demanding OSTAR (Original Singlehanded Trans-Atlantic Race) earlier this week, a fantastic achievement...

Way back in January, I entered King of Shaves & I in the prestigious Ernst & Young 'Entrepreneur of the Year' award...

The pic above was taken in Tesco today. For the first time in 11 months, Gillette don't have their Fusion handle on 'half price promotion' with any major UK retailer. Here, they simply have a secondary location promoting it...

Reading the June edition of Which? Magazine, the UK's leading independent consumer magazine, I was absolutely delighted to read the letter below, especially about Mr. Michael Garrard regarding his other razors "as museum pieces". Priceless.

Here LIve in 10 days or so... ;-)

Oscar set off on his first OSTAR single-handed transatlantic race yesterday from Plymouth, bound for Boston. Here are a couple of pics from the racestart, you can follow Oscar's progress at his website here

On May 11th, an insightful article was penned in The New Yorker by Adam Gopnik, entitled 'The Fifth Blade'...

Earlier this week, I looked at our market numbers for March, and year on year. They make compelling reading if, like me, you live and die by how well King of Shaves, Azor is doing against our competitors...

Breaking news about King of Shaves & Azor - read about it here in the Sunday Times.

As our advertising continues, I've been delighted to receive half a dozen emails congratulating us on our Azor, the quality of shave, and affordability...

As well as seeing our Azor extensively featured in Which? magazine, in their feature on razors (I was particularly delighted with their piece 'Are Blades A Rip Off'), the Press version of our Poster ad was featured in many of the morning's papers...

We've been busy! Check out this article regarding our upcoming ad campaign..."There is no Second".

My first sighting of our new Azure razor for women - no more stealing your partner's Azor ladies, now you can shave 'smoother, longer for less ' with the stunning metallic gold and black Azure! Instore now (at no price premium to Azor either)...

Nicky was emailed about the above today and I was delighted to browse Which? magazine's online website, and find that our King of Shaves Azor has been awarded 'Best Buy' status by the UK's leading unbiased consumer product magazine...

Nicky and I were delighted to receive this email from James E today regarding the King of Shaves Azor - immediately shared with Team King of Shaves...

When you've created a product leading to a brand, you're always 100% dialled into consumer feedback, whether good (obviously preferred) or bad (in which case you try to personally get to the bottom of the issue/problem)...

Great blog by 'Jason B Standing' - click here to see it! Thanks Jason!

Although Gillette have just launched their latest (overpackaged, over-bladed, over-priced) razor, the Fusion Phenom in the UK, in the USA they're already on their next iteration - the Fusion Gamer. In cool black & white. I wonder where the inspiration for that smooth move came from?...

I was delighted to receive this email yesterday from 'Dom W' re: the King of Shaves Azor. -------------------- The following information was submitted via the "contact us" form on http://www.shave.com/...

Despite Wilkinson Sword once again selling their razors at half price (never the blades) and the new Gillette Phenom being £3 off the purchase price of £9.99, I was delighted to hear from Lloyd in Wales today, with the following comment regarding the Azor: Hello Mr.King Just contacting you to...

As I was abroad, Tim Wright collected our Award for 'best new men's shaving product' from Karl Marsden and the team at Shortlist. Many thanks to the judging panel, and all who voted for the King of Shaves Azor!