Kocina Branding & Marketing Companies

The Non-Advertising Advertising Agency

Kocina Branding & Marketing Companies was founded in 1988 with the idea of helping businesses maximize their marketing dollars by using promotional channels, such as radio interviews, that gave their spokespeople plenty of time to explain their products or services to the public.

This unique multi-dimensional concept, called Reach and Teach marketing, now includes TV, print, events, Internet and custom publishing, and ensures that the targeted audience is receptive to hearing the client's message. Kocina Marketing Companies is also the pioneer of performance-based marketing. Its Pay Per Interview™ publicity model ensures that clients only pay for media coverage they receive.

Kocina Branding & Marketing Companies is made up of three separate companies, each specialists in their respective promotional channel focus:.

Media Relations Inc
Media Relations, Inc. was founded in 1988 on the unique concept of charging clients per news story we arrange, rather than working by the hour. This concept has been warmly embraced by businesses prompting us to trademark our Pay Per Interview Publicity® method. It has allowed us to become the nation's largest performance-based PR firm.

---

Checkerboard Strategic Web Development
Checkerboard has been in business since 1996. We specialize in Web development, online marketing, hosting and Web site maintenance. We are proud of our ability to understand our clients’ needs, of our well-established client communications procedures, our technical know-how, and of our ability to complete each job efficiently and on-time.

---

Mid-America Events & Expos
Mid-America Events & Expos, Inc. has been producing quality expos and events since 1997. Our experienced team operates some of the most highly successful consumer expositions in the Midwest including the Body Mind Life Expo™, the Seniors Expo™, the Seniors Spring Show™ and the Mid-America Remodeling & Design Expo™.