LotameCC is a data-driven marketing platform that enables brands, agencies and publishers to discover actionable insights resulting in meaningful audience engagement.
Information
- Founded:
- September 2006
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- Lotame Marquee Party @ Marquee
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Notes
The online advertising industry at large is sprinting towards maximizing efficiency...
Digital Marketing Veteran to Educate Market on Value of Social Data New York (December 14, 2009) Lotame, the data-driven audience marketing platform that combines social data with audience insights to deliver greater marketing accuracy and audience engagement for brand marketers, today announced...
Image via Wikipedia The world will never be the same. Our society used to build machines and parts, in factories and in assembly lines. Today, our society builds computer programs and data bases, on laptops and in many cases, from anywhere around the world...
With all of the latest advances in digital media, we are still in the infancy stage when it comes to data intelligence and informative decision making. Consider what is currently happening in the display advertising space. Data and media are continuing to diverge as two separate commodities...
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Andy Monfried, CEO of Lotame explore the progression of ad targeting online and how the new, social data layer is adding increased relevance for both advertisers and consumers.
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Dan Reich of Lotame talks about what he refers to as the, "Data Renaissance". Learn more about how Lotame is going Beyond Targeting and using data to reach consumers in a relevant way.
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Think that ad targeting is not for PR? Think again! See how Lotame used their proprietary technology to assist in a crisis communications effort for a peanut butter company.
You may have noticed some new videos on our homepage. We had a lot of fun creating them and felt it would be a great opportunity for all of you to get a glimpse inside Lotame to see what we are up to...
The Lotame blog has been quiet for a while. And for those of you who know our company, quiet is not exactly our style. But we’ve been hard at work and have much to share. RICH MEDIA BENCHMARKING RESEARCH YIELDS NEW INSIGHTS. ...
Lotame Goes Beyond Targeting When we started Lotame a few years ago, our objective was to help publishers, agencies and marketers make sense of a seismic shift that was taking place in the way that all of us consume media...
At Lotame, we are constantly striving to stay ahead of the curve and innovate...
A recent study was conducted for the new season premiere of a popular cable TV series where users were asked both their intent to view before the season premiere and whether they had viewed the show following the premiere...
