Lacoste Challenge

Lacoste is proud to introduce their latest men’s fragrance. This brand new scent is modeled exclusively for the tennis industry.

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What does tennis smell like? Lacoste will soon be trying to define it as they release their new fragrance for men called Challenge. The campaign revolves around tennis, and the bottle is even modeled after the handle of a tennis racquet (pic after the jump). ...

Slow down. Disconnect from the stresses of everyday life. Tune into the creative energy of the city. Anywhere in your element. Introducing HUGO Element – the new male fragrance from HUGO launching this spring. Encapsulating the city’s creative and inspiring energy, this dynamic and masculine scent is designed for the ...urban traveler who lives and breathes the city. Fronted by Jonathan Rhys Meyers in his third advertising campaign for HUGO fragrances, HUGO Element is the fragrance for the man who sees the city as his oasis; his urban playground. The city is his life source; HUGO Element is his fragrance.

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Courtesy Lacoste Make a little room Josh Hartnett, James Franco and...