http://LatitudeCreative.co
(323) 524-0037
(323) 524-0037
Information
- Founded:
- 2009
Latitude Creative - Theatrical Ads for the World
So, the mystery 7-minute "Mortal Kombat" trailer that's been making the rounds, is a pitch to Warner Bros. (according to BallerStatus.com http://www.ballerstatus.com/2010/06/09/m
Latitude Creative - Theatrical Ads for the World I like the fact that purchasing behavior is taking center stage over demographics and hypothesizing its behavior. Is this bad news for Nielsen?
www.adweek.com
Advertising industry information from Adweek. Read inside stories on advertising, creative, and client - agency relationships.
Latitude Creative - Theatrical Ads for the World According to Thinkvine, a top analytics firm, cutting media spending during a recession can be more costly in the long run. Agree? Disagree?
www.thinkvine.com
BATAVIA, Ohio (AdAge.com) -- In the short term, marketers can get away with cutting media spending without much real harm. But that term is as short as a quarter, and the harm, once it begins, can last long after the media switch gets turned back on.
Latitude Creative - Theatrical Ads for the World Are TV commercials too loud? Somehow I think this applies to trailers as well. Do *you* think TV spots are too loud?
bit.ly
What is going on with the volume of TV commercials? And no, I'm not asking why there are so many commercials on television, but why are they so damn loud?
Latitude Creative - Theatrical Ads for the World If you're in NYC on the 27th, let me know if you'd like to "join The Conversation." I intend to.
www.theconversationspot.com
In March, pioneers at the forefront of change in cinema, video, digital media and technology are gathering again to share ideas, insights, and innovations. Our focus for this second edition of The Conversation ...
Latitude Creative - Theatrical Ads for the World Missing the mark or getting it right?
adage.com
General Mills spelled out its recipe for profitable growth: Hispanics, baby boomers and millennials.
Latitude Creative - Theatrical Ads for the World I think *everything* can be an event. Then again, I celebrate when the pizza delivery guy rings my doorbell. What do you think?
www.cinematical.com
If you're as tuned into the Internet as Kevin Flynn might be, you probably heard of the super secret Tron: Legacy viral hunt and IMAX trailer reveal. Those in L.A. were treated to a Q&A with Legacy director Joseph Kosinski and the director of the original Tron, Steve Lisberger. ...
Latitude Creative - Theatrical Ads for the World Aside from protecting intellectual property, I wouldn't buy a cam'd movie because it can't hold a candle to Blu-ray. Was the perpetrator's sentence too harsh?
torrentfreak.com
A man who was caught by MPAA investigators camcording the hit movie The Dark Knight in a US theater during July 2008 has been sentenced. The 42 year-old from Grandview, Missouri, was ordered to serve 24 months in federal prison and pay $24,738 in fines.
Latitude Creative - Theatrical Ads for the World Do you think it's the Academy's responsibility to recognize film-making the world over? Should the focus remain on Hollywood?
www.variety.com
Cynics say the Academy's decision to add five best picture slots to the Oscar ballot was all about ratings, and while it's encouraging to see such populist choices as "Avatar," "The Blind Side," "District ...
Latitude Creative - Theatrical Ads for the World Check out my cooment on this blog post "Movie Trailer Wrongness"
bit.ly
It's the voice-over, the chosen scenes...Feels like someone is gonna creep up during the ladies' couch scene with an ax and Scream mask.Something is just horribly wrong with this trailer, which is for ...
Latitude Creative - Theatrical Ads for the World I love Leo Laporte (tech) and we love this spot (creative.) Have you seen it?
www.youtube.com
Leo interviews Craig Allen and Eric Kallman of Wieden + Kennedy to find out how Old Spice "The Man Your Man Could Smell Like" was made.
Latitude Creative - Theatrical Ads for the World Key Art Awards day after Golden Trailers. Caffeine anyone?
latitudecreative.com
The Hollywood Reporter Key Art Awards has set a date for June 11th. That's the day immediately following the Golden Trailer Awards. We expect the excitement to
Latitude Creative - Theatrical Ads for the World What? No "F's"? This "report card" is funny, but do you agree/disagree with the "grades?"
www.hitfix.com
Trailer grades for Toy Story 3, Killers, MacGruber, The Last Airbender and more new previews from the past few months.
Latitude Creative - Theatrical Ads for the World Aside from closing clients and projects, we're looking forward to attending certain events this year. Is it too early to get excited about the Golden Trailer Awards?
www.goldentrailer.com
Latitude Creative - Theatrical Ads for the World Are "rejected" Super Bowl ads intentionally positioned to fail? What do you think?
latitudecreative.com
Because of all the buzz generated by these so-called rejected Super Bowl ads, perhaps it's time to consider creating red-banned TV spots.
