Association of Publishing Agencies

The world’s most respected and influential editorial content awards are coming up quickly and entries are now being accepted at www.ILoveEd.co.uk. The International Customer Publishing Awards 2009 is now bigger than ever before, with more categories available to showcase your fantastic results and stunning creativity. ...

This year, the awards are open to all agencies producing content on behalf of a client, regardless of APA membership, so your work will be judged against some of the world’s top agencies, raising the cachet of being shortlisted and showcasing your talent and effectiveness to a broad international audience.

Judges also include a wide range of the country’s top media planners, as well as marketing directors of leading brands currently considering a customer communication. That means that your creativity, strategy and success will be intensely studied by some of the industry’s most influential marketing figures.

And should you win one of the 24 award categories, this will give a clear signal to the marketing and media industries that you have the talent and capability to produce the best marketing solutions in the world – a statement that money simply can’t buy.

To find out more information about the awards and details on how to enter, go to www.apaawards.co.uk, email phil.batten@apa.co.uk or call us on 020 7400 7506.

The deadline for all entries is Monday 7 September 2009.

The winners of The International Customer Publishing Awards 2009 will be announced at the Awards Dinner at Old Billingsgate on Wednesday 25th November 2009.
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Book your place at the first APA digital training workshop. A series half day workshops for APA members, hosted at the IAB, who are working in partnership with the APA, at their training centre, Holborn, London.

The first workshop is on Thurs 9th July and the study topic is:

Introduction to Online Measurement and Google... Analytics - how to understand and measure online content response and engagement

Course leader is Russell Sutton, Managing Director at ConversionsWorks. ConversionWorks are Google Analytics Authorised Consultants. Russell has 9 years industry experience, as well as running several workshops at Google's London office, training some of their biggest clients on the power of Google Analytics and Multivariate Testing.

The APA Online Measurement and Google Analytics workshop is aimed at customer publishers looking to develop an understanding of how to measure the effectiveness of online content and websites, so that success can be shared with clients.

Spaces are filling up quickly so to secure your place or for more detailed information got to:
http://www.apa.co.uk/news/learn-all-about-google-analytics-at-the-apa-training-workshopRead More

The format of the session will be a series of short, case-study-based presentations from a panel of mobile marketing specialists, followed by a panel discussion. The audience will also have the opportunity to ask questions – both in advance and as part of the debate on the day.

Our panel will be led by Jay Cooper of Mo...bile Response Unit. Jay will be joined by Tom Gutteridge, Head of Creative from Blyk, Jonathan Abraham, European Brand Sales Director from admob, and Joel Brazil from Iconmobile.

Our panel of mobile specialists will be discussing ‘why mobile is too compelling for brands to ignore and too disruptive not to take part in. Our panel will also discuss how mobile strategies can work for brands, and they will demonstrate through brand case studies what are the lessons learned so far with mobile.

Who should attend?

The Digital Breakfast is an open invitation to anyone who is interested in the digital landscape.

This session is designed for anybody that wants to know how mobile is shaping the way the content is consumed and what are the key trends to look out for. Ideal for anybody that wants to learn more about the mobile landscape.

What will you get from it?

You will learn about why mobile has the potential to push content and brand engagement to the next level, as well as practical ideas to integrate mobile with existing media. You will learn how mobile is changing the way campaigns are conducted and your perceptions of mobile as a media will be challenged!

When
Friday 29th May 2009
Breakfast and coffee/teas will be available from 8.45am with the talk starting at 9am to approx. 10.30am

Cost
The breakfast is open to both APA members and non members

APA members @ £50 per person, inclusive of breakfast
Non members @ £80 per person, inclusive of breakfast

To guarantee your place contact Amanda Burrell on amanda.burrell@apa.co.uk or tel 0207 4007543

You can follow link to fill in an online form:
http://www.apa.co.uk/news/digital-breakfast-date-changed-to-fri-29th-may-always-on-how-mobile-is-changing-the-way-content-is-consumed
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The most “creative” awards show of the summer shone through on Tuesday 8th of July, complete with flamingoes and Brazilian Dancers. In its second year, the APA Creative Awards, dubbed “The Olives” played host to a “innovative” crowd of over 500 at The Kensington Roof Gardens, showcasing and celebrating the innovation a...nd creativity within the customer publishing industry.

The ‘fun and flirty’ dress code, helped to keep the atmosphere laid back as guests wandered through the gardens high above Kensington High Street, accompanied by a Spanish guitar trio and glasses of champagne. After the Awards, hosted by the fabulous Mariella Frostrup, there was more drinking to be done, this time accompanied by Tropicana, a Brazilian band complete with feather clad dancing girls.

Here for your viewing pleasure are the photos from the night. For any further details of the event and the winners please visit the APA Creative Awards website at www.apacreativeawards.comRead More

The most “creative” awards show of the summer shone through on Tuesday 8th of July, complete with flamingoes and Brazilian Dancers. In its second year, the APA Creative Awards, dubbed “The Olives” played host to a “innovative” crowd of over 500 at The Kensington Roof Gardens, showcasing and celebrating the innovation a...nd creativity within the customer publishing industry.

The ‘fun and flirty’ dress code, helped to keep the atmosphere laid back as guests wandered through the gardens high above Kensington High Street, accompanied by a Spanish guitar trio and glasses of champagne. After the Awards, hosted by the fabulous Mariella Frostrup, there was more drinking to be done, this time accopmanied by Tropicana, a Brazilian band complete with feather clad dancing girls.

Here for your viewing pleasure are the photos from the night. For any further details of the event and the winners please visit the APA Creative Awards website at www.apacreativeawards.co.ukRead More