Sterling
Sterling Communications is a PR and social media relations agency focused on high-tech and cleantech markets.

Information

Location:
Los Gatos, CA, 95032
Phone:
408-395-5500
 
Sterling
As politicians, patient advocates, pharmaceutical companies and doctors debate what the quality and cost of your healthcare will be in the years to come, it’s important to understand the role personalized medicine will play in the debate...
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The loss of Michael Jackson has touched so many across the globe. It’s been the hot topic of conversation for people of all ages, and those conversations have exploded in the social media world...
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Chris O'Brien, one of my fave business columnists at the San Jose Mercury News, wrote a piece earlier this month about the gender gap between the way teens view careers in tech. I was surprised (as was Chris) that the gap is (still) as big as it is...
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Chris O'Brien, one of my fave business columnists at the San Jose Mercury News, wrote a piece earlier this month about the gender gap between the way teens view careers in tech. I was surprised (as was Chris) that the gap is (still) as big as it is...
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As the last Twitter holdout at Sterling Communications, I have finally been assimilated...
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As Tiffany Anderson noted in her recent post, protestors of the political situation in Iran are increasingly using social media to spread awareness.It’s interesting to note that traditionally professional journalists are using the same social mediums in their reporting...
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Developed by the U.S. Green Building Council (UGBC), LEED is an internationally recognized certification system that encourages sustainable green building and development practices by measuring areas such as energy savings, water efficiency, CO2 emission reduction, etc...
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It’s pretty darn interesting (blimey!) that a political party inspired by music and video file-sharing (or stealing, depending on your point of view) could garner 7.1% of the vote in a free, fair election to a major governmental body...
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In a recent post, TechCrunch asks: where will you be at 9:01 pm PT this Friday? If you're a social media junkie, chances are you'll be on Facebook, registering your vanity URL. That's right; you'll now be able to access pages by typing in http://www.facebook.com/yournamehere...
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Aaperpnlty, Cmabrigde Uinervtisy nveer plbuhsied a rscheearch stduy sohiwng it dseno't mtaetr in waht oerdr the ltteres in a wrod are. No mtaetr. It sitll semes the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae...
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When building media lists, we sometimes face this question from clients: Does this writer, a person that blogs for a major news outlet, qualify as a blogger or a traditional journalist? And what’s the difference in today’s media environment...
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Ever wondered about the consequences of making an unwise Wikipedia edit?Today, Wikipedia made headlines for banning changes made from Church of Scientology IP addresses. The ban came as a result of the fourth Scientology-related dispute and is attributed to biased and untraceable editing practices...
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In a time when publications are slashing paper size, number of pages, employees, etc., I’ve been surprised to see the number of houses that are launching healthcare-related outlets...
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Much has been made of Obama's work in the social media space during his campaign. However, for the most part those efforts decreased sharply once he took office. As it turns out, it's tricky to radically change the way a government thinks about its communication policies...
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What makes Pixar so magic? How do they continue to make such odd-ball movies into box office hits? And how can we learn from them?On Wednesday, the new Pixar movie “Up” debuted at Cannes, so I spent a few minutes reading about the film...
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This week I wrote a guest blog post for Jennifer Leggio’s Social Business blog on ZDNet on companies that are scaling back their marketing and communications programs to streamline their operating costs...
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As you may have heard, it’s make-or-break time for print media. With ad dollars shrinking, circulation declining, Craigslist taking away classifieds and Twitter breaking news, it’s hard to believe any print outlets can actually still exist...
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Scary title huh? The combination of online news, the newspaper’s broken business model, among other things has led to a recession-ravaged newspaper and magazine industry. In my last entry, I blogged about Seattle’s loss of its Seattle Post-Intelligencer...
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Everyone is talking about Twitter…everyone. I feel like I cannot go a day without mention of it on the radio, in the news, by my coworkers and even by some of my friends. Celebrities are all over Twitter, proving it’s really a mainstream application and not only for the tech savvy...
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Nicole and I are both graduates of Santa Clara University and we went back to campus on Monday, as one of our former professors was helping the Business School’s MarComm Network host an event called “The Public Relations Paradigm”, which turned out to be a fascinating discussion about how the...
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The definition of “empathy” has suddenly become a topic for debate among Washington’s chattering classes, thanks to its appearance on the President’s wish list of characteristics of a new Supreme Court justice...
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Surrounded by a huge crowd in Costco yesterday, it was impossible for swine flu not to cross my mind… I mean who knows how many people have touched those baskets, right?...
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Last week, the California Air Resources Board (ARB) adopted a low carbon fuel standard in attempts to reduce greenhouse gas emissions...
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Jay, Sam and I visited RSA’s show floor last week. Despite being the security industry’s biggest event, attendance did seem lighter than in years past, with many exhibitors having time to check out their competitors’ booths. That being said, media and analysts were out in full force...
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It's no secret that President Obama's new federal CIO plans to shake things up a bit in the technology department...
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Well, that’s not true, but I started thinking about idioms that contained festive terms for Easter, such as egg, rabbit and chicken...
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Technology companies have a long history of playing April Fool’s jokes...
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In March, PRSA Silicon Valley hosted 3 local gurus from the New York Times to catch up on all things tech. The trio—editor Damon Darlin and reporters Claire Cain Miller and Brad Stone —brought insight to the Times’ impact, its footprint on the Web and thoughts on social media...
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Andy Warhol continues to extend his 15 minutes of fame. San Francisco’s de Young Museum and the San Jose Museum of Art are both hosting major exhibitions this spring, albeit with slightly different themes...
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I always wanted to be a broadcast journalist. But the college I wanted to attend, Western Washington University, didn’t have a broadcast journalism program...
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It seems like Twitter-talk is really everywhere you turn these days. Even my Dad asked me what the deal was with this “Twittering thing” over the weekend...
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In the past two years – let’s say, before the R-word dominated our collective minds – the computer networking industry enjoyed ever-growing demand from large and small companies (not to mention consumers)...
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I attended the Cleantech Group’s Cleantech Forum XXI last week in San Francisco and witnessed an excellent turn out of industry leaders in the clean technology sector...
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Over the weekend, The Consumerist blog brought to light some recent changes to Facebook’s terms of service regarding the ownership of content posted on the popular social networking site...
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Have we talked enough about the economy yet? No? Alright then. Allow me to go on...In this kind of downturn, bad news is the norm. So I think it's particularly refreshing when someone can come along and put a positive spin on the "doom and gloom" story...
Sterling
To put it simply, the answer is no. However, as more and more companies and customers start to utilize computing services through the Internet, the terms “Cloud Computing” and “SaaS” seem to have become interchangeable...