Loyalty 360

Tuesday could turn out to be an embarrassing day for a score of online retailers, such as Continental Airlines, FTD, and Classmates.com.

Customers are attracted to the stability and hometown touches they find at your bank. But many of the customers moving to your bank arrive with high expectations. They’ve come to expect rewards for every transaction. ...

WASHINGTON, Nov. 12 /PRNewswire/ -- The vast majority of nonprofit organizations (88%) are experimenting with social media to engage key audiences, but a significant majority (79%) are uncertain of how to demonstrate social media's value for their organizations. ...

DENVER, Colo. — Nov. 10, 2009 — Less than half of all U.S. companies use their customer database to drive marketing strategy, according to The State of the Customer Database, 2008, from Forrester Research. ...

Brands are under attack by consumers. “The problem is not the medium. The problem is the message, and the fact that it is not trusted, not wanted, and not needed,” says Eric Clemons of the Wharton School (Clemons, 2009). ...

Last week I attended the 2009 Forrester Consumer Forum (entitled “The Three-Dimensional Consumer: Creating Breakthrough Multichannel Relationships”) at the Fairmont Hotel, as Lithium ...

Loyalty marketers are often assumptive about their data. They may believe that because the data is collected at the point of sale or on a web registration that it is accurate. But opt in data, on its own, is not always the most reliable. ...

CHICAGO and SANTA CLARA, Calif., Nov. 9 /PRNewswire/ -- A new study from Q Interactive and Social Media World Forum of more than 2,000 women finds them actively engaging with brands as they dabble in favorites like Farmville and Causes. ...

Munich, Germany, 11/09/2009 - Retailers and consumer products manufacturers to benefit from advanced shopper analytics fueling price, promotion, and assortment optimization, one-to-one marketing, and collaborative planning.

Barclaycard has appointed Iris to be its lead direct marketing agency to help reinforce the company’s position as the leading payment provider in the UK.

St. Louis, MO (PRWEB) November 10, 2009 -- In today's economy, technology companies increasingly are relying on channel partners to sell their products, and channel loyalty is critical to win business. ...