Celebrating 60 years of service to broadcasters.
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- 1948
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2 upcoming eventsSee All
- Great Lakes Broadcasting Confe...
The Lansing Center
Tuesday, March 2 at 4:00pm - MAB Annual Meeting & Banquet
The Inn at St. Johns
Thursday, July 15 at 2:30pm
MAB - Michigan Association of Broadcasters All MAB members are invited to attend the 2010 Annual Business Meeting which will feature a year in review of the MAB and a guest speaker. Then celebrate with the MAB as we install the incoming Chairman and Board of Directors, as well as induct the newest members of the Michigan Broadcasting Hall of Fame and honor the Lifetime Achievement Award winner.
RECENT ACTIVITY
MAB - Michigan Association of Broadcasters wrote on Great Lakes Broadcasting Conference's Wall.
MAB - Michigan Association of Broadcasters wrote on 2009 Political Broadcasting Seminar & Webcast's Wall.
MAB - Michigan Association of Broadcasters
It’s that time again! Time to start making sure that you are 100% compliant with political broadcasting rules and regulations. The MAB is here to help you clarify the rules and understand what your station is legally responsible for with a webcast on the topic.
Bobby Baker and David Oxenford will present a two hour web...cast from the campus of Michigan State University on Tuesday, November 10th from 1pm-3pm. Topics covered will include lowest unit rate, third party issue advertising, reasonable access and equal opportunities, sponsorship identification and public file requirements and more.
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Bobby Baker and David Oxenford will present a two hour web...cast from the campus of Michigan State University on Tuesday, November 10th from 1pm-3pm. Topics covered will include lowest unit rate, third party issue advertising, reasonable access and equal opportunities, sponsorship identification and public file requirements and more.
Read More
Attend in person or online!
Time:1:00PM Tuesday, November 10th
Location:MSU Communication Arts & Sciences Bldg
MAB - Michigan Association of Broadcasters
The 2010 Great Lakes Broadcasting Conference & Expo (GLBC) is moving back to the Lansing Center, in Lansing, Michigan and will be held on March 2-3, 2010.
GLBC, the Midwest's premier broadcasting event, is an easy and affordable conference for busy broadcasters. The condensed schedule allows broadcasters to maximize th...eir time away from the station by providing national caliber speakers, sessions, and the latest technology. The GLBC Exhibit Hall will feature more than 60 booths showcasing the latest technology and services
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GLBC, the Midwest's premier broadcasting event, is an easy and affordable conference for busy broadcasters. The condensed schedule allows broadcasters to maximize th...eir time away from the station by providing national caliber speakers, sessions, and the latest technology. The GLBC Exhibit Hall will feature more than 60 booths showcasing the latest technology and services
Read More
The Midwest's Premier Conference for Media Professionals
Time:4:00PM Tuesday, March 2nd
Location:The Lansing Center
MAB - Michigan Association of Broadcasters
The Perfect Storm: Maximizing Your “Air Force” and “Ground Force” Sales
Sean Luce, Luce Performance Group
Wednesday, August 12, 2009
1pm-5pm
Communication Arts Building, Room 145, Michigan State University
Attend in person or online! Sean’s presentation will be webcast live, with an email and a phone number available fo...r
questions. The webcast will be archived online and accessible to registered participants for one year. Click on the link to register.
This seminar will help you sell advertising in today’s economy. Sean will show reps how to take a laser beam approach to increase your radio and TV sales. This is the most advanced radio and TV sales seminar your sales reps will ever attend.
Sean covers:
• Overcoming recession based objections: Sean shows sales reps how consumer spending always goes up in a recession or economic downturn-and how reps can increase their advertisers S.O.V. (Share of Voice) and S.O.M. (Share of Mind).
• What media stands out in today’s recession: And how reps can take advantage of it.
• Internet sales: Sean consults one of the world’s Top 25 per capita web sites and will show reps how to sell “real world” Internet with the most up to date sales templates for Internet sales.
• Rise above the clutter: Sean shows how important “creative” is and how reps can make their commercials and Internet “creative” stand out in a world where the average consumer encounters 2700 to 5,000 advertising messages every day. Consumer behavior habits have changed and so “creative” needs to change also.
• Measure: Source and track Radio, TV and Internet sales.
• Above and Below the Line: Engagement-the new buzz word in media. “Above the Line” media-traditional reach and frequency media still brands at the same time “Below the Line” media engages and how your sales reps can go "Above and Below the Line" to increase advertisers sales.
• Back to the Basics: Luce Performance Group’s advanced “C N A” uncovers advertiser’s problems so your sales reps can sell. Sean also teaches basic fundamentals in “closing the sale” so new and senior reps can learn in the same classroom.
What Sean will present is the newest and freshest media sales information today - only because he is on the street, side by side with radio, TV and Internet sales reps, daily.
As usual in Sean’s seminars, the audience is involved in case studies and engaged and leave with ideas and “real world” techniques that will help them sell radio and TV right after they leave the seminar. Get ready to rip and roll.
Read More
Sean Luce, Luce Performance Group
Wednesday, August 12, 2009
1pm-5pm
Communication Arts Building, Room 145, Michigan State University
Attend in person or online! Sean’s presentation will be webcast live, with an email and a phone number available fo...r
questions. The webcast will be archived online and accessible to registered participants for one year. Click on the link to register.
This seminar will help you sell advertising in today’s economy. Sean will show reps how to take a laser beam approach to increase your radio and TV sales. This is the most advanced radio and TV sales seminar your sales reps will ever attend.
Sean covers:
• Overcoming recession based objections: Sean shows sales reps how consumer spending always goes up in a recession or economic downturn-and how reps can increase their advertisers S.O.V. (Share of Voice) and S.O.M. (Share of Mind).
• What media stands out in today’s recession: And how reps can take advantage of it.
• Internet sales: Sean consults one of the world’s Top 25 per capita web sites and will show reps how to sell “real world” Internet with the most up to date sales templates for Internet sales.
• Rise above the clutter: Sean shows how important “creative” is and how reps can make their commercials and Internet “creative” stand out in a world where the average consumer encounters 2700 to 5,000 advertising messages every day. Consumer behavior habits have changed and so “creative” needs to change also.
• Measure: Source and track Radio, TV and Internet sales.
• Above and Below the Line: Engagement-the new buzz word in media. “Above the Line” media-traditional reach and frequency media still brands at the same time “Below the Line” media engages and how your sales reps can go "Above and Below the Line" to increase advertisers sales.
• Back to the Basics: Luce Performance Group’s advanced “C N A” uncovers advertiser’s problems so your sales reps can sell. Sean also teaches basic fundamentals in “closing the sale” so new and senior reps can learn in the same classroom.
What Sean will present is the newest and freshest media sales information today - only because he is on the street, side by side with radio, TV and Internet sales reps, daily.
As usual in Sean’s seminars, the audience is involved in case studies and engaged and leave with ideas and “real world” techniques that will help them sell radio and TV right after they leave the seminar. Get ready to rip and roll.
Read More
The Perfect Storm: Maximizing Your “Air Force” and “Ground Force” Sales with Sean Luce
Time:1:00PM Wednesday, August 12th
Location:MSU Communication Arts & Sciences
MAB - Michigan Association of Broadcasters
Amazing Sales Training for only $25! In person and online... The Perfect Storm: Maximizing Your “Air Force” and “Ground Force” Sales with Sean Luce
more information and registration available here: http://www.michmab.com/conferences/Summe
Source: www.michmab.com
The MAB is a non-profit 501(c)(6) organization representing commercial radio and television broadcast stations in Michigan. MAB is governed by a Board of Directors and operated by a staff based in Lansing, Michigan.
MAB - Michigan Association of Broadcasters Registration and Housing deadlines for the Annual Meeting & Leadership Retreat are extended to Friday, June 19. Find out more about the event at www.michmab.com
Source: www.michmab.com
The MAB is a non-profit 501(c)(6) organization representing commercial radio and television broadcast stations in Michigan. MAB is governed by a Board of Directors and operated by a staff based in Lansing, Michigan.
MAB - Michigan Association of Broadcasters
Check out more information on our conference at the Grand Hotel...click here: http://www.michmab.com/conferences/ac_ma
Source: www.michmab.com
The MAB is a non-profit 501(c)(6) organization representing commercial radio and television broadcast stations in Michigan. MAB is governed by a Board of Directors and operated by a staff based in Lansing, Michigan.
RECENT ACTIVITY
MAB - Michigan Association of Broadcasters wrote on 2009 Annual Meeting & Leadership Retreat's Wall.
MAB - Michigan Association of Broadcasters wrote on 2009 Annual Meeting & Leadership Retreat's Wall.
MAB - Michigan Association of Broadcasters wrote on 2009 Annual Meeting & Leadership Retreat's Wall.
MAB - Michigan Association of Broadcasters wrote on 2009 Annual Meeting & Leadership Retreat's Wall.
