Marden-Kane Inc.

Email, text and other electronic communications allow us to conduct business without ever having to speak to someone. We can delegate projects, assignments, tasks, etc., all by email. In some cases I actually feel like I participate in an entire meeting via email...

“Oye Como Va” (Hey what’s up?) was asked by Carlos Santana in his 1970 hit song. Now more than 46 million Latinos/Hispanics living in the US (as per the 2008 US census) are asking us marketers the same question. As t...

Back in the day ….when there were no computers (that’s right there was a time without computers!) and you did not have accessibility to the Internet for shopping and sourcing of merchandise and new products, we relied on premium representatives to do the leg work for us. Pr...

Quite a buzz has stirred up recently about the Federal Government’s new “CARS” program, affectionately known as “Cash for Clunkers”, where motorists are given cash incentives to trade-in old or obsolete cars for new, efficient ones. Sadly, t...

With over 250 million users, has the time come to migrate the corporate web site (and by extension, the brand and promotion microsites) to Facebook?At the moment, it makes perfect sense:Companies / brands can now get vanity Facebook URL'sAvailable publishing tools, many of which are free, limits...

The methods to reach consumers have expanded over time and consumers have grown tired of the proliferation of advertising and marketing intrusions. Hence, the popularity of TiVo, Pop-Up blockers, Opt-Out and Do- Not –Call. ...

Kudos to Starbucks (and not because they are a Marden-Kane client) on their recent Social Media efforts (and wins!)...

Participation in loyalty programs is on the rise, a sign that consumers are looking to make the money they spend work harder to stretch household budgets...

As most promotion professionals will attest, no two promotions are created the same. Even a "simple" sweepstakes has unique variables, such as:Relevancy to target audienceDurationPrize poolSeasonal factors Means of entryAwareness vehiclesMobileSocial Media extensions......