Marketing and Media Masters

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Marketing and Media Masters
New research that bring to life the growth of custom content and custom media as a ROI generating marketing tool.
Custom Content Is Taking Over
magpub.com
Magnificent Publications is a full-service publications development firm. Since 1995, we have provided start-to-finish management of projects for non
Like · Comment · March 8, 2010 at 11:11am ·
RECENT ACTIVITY
- Marketing and Media Masters edited their Founded, Website and Company Overview.
Marketing and Media Masters
Here, FOLIO: spoke with 12 different publishing executives—representing a range of large consumer, b-to-b, online-only and custom publishers—about which technologies are having the biggest impact on their businesses. Cam Brown. President of King Fish is interviewed as one of the execs.
Top Tech
www.foliomag.com
Publishing execs identify the technologies making the biggest difference.
Like · Comment · March 8, 2010 at 11:09am ·
Marketing and Media Masters
Fun poll for marketers and media types - Tell Media Week your favorites of the last decade.
AdweekMedia: Best of the 2000s: Vote Now
www.bestofthe2000s.com
In December, the editors at AdweekMedia will select the best marketing, media and agency performances of the decade, covering 2000 through 2009, across the 33 categories below. These will be our choices ...
Like · Comment · December 1, 2009 at 11:47am
Marketing and Media Masters
From eMarketer - how do marketers measure ROI?
How Do You Measure Success? - eMarketer
www.emarketer.com
Nearly three-quarters of companies have guidelines to measure the success of their marketing programs, and for one-half such measurements are a requirement for obtaining marketing funding, according t
Like · Comment · October 22, 2009 at 6:42am
Marketing and Media Masters
Interesting take from Jamie Tedford on Social Media and Marketing. How to think about it for your brand
MediaPost Publications Social Networking = Reverse Voyeurism 10/20/2009
www.mediapost.com
Social Networking = Reverse Voyeurism - 10/20/2009
Like · Comment · October 20, 2009 at 12:36pm
Marketing and Media Masters
Great new research on custom and content marketing and how marketers are measuring ROI
Survey Shows Increased Use of Content as a Marketing Tool
blog.hubspot.com
The following article was written by Gretel Going a partner at Channel V Media a marketing agency in New York City Need fuel to get th
Like · Comment · October 13, 2009 at 7:02am
Marketing and Media Masters
Big News - Conde Nast is folding a few big names on the print side. The changes in the media landscape are rough on print ad supported media.
Condé Fallout: Gourmet, Modern Bride, Elegant Bride, Cookie to Fold :: MinOnline
www.minonline.com
After an extensive review of Condé Nast titles by the McKinsey & Co. consulting group, Condé Nast has decided to fold four print publications, Gourmet, Modern Bride, Elegant Bride and Cookie. ...
Like · Comment · October 5, 2009 at 8:51am
Marketing and Media Masters
The strength of a private custom media channel is the ability to serve relevant content to customers on a platform they prefer so they are receptive to your message. It is becoming clear that the smart phone platform is gaining favor at a rapid pace. For many companies, a mobile content strategy can be a powerful customer retention tool.
ThinkTank · Is mobile content part of your media strategy?
www.kingfishmedia.com
King Fish Media Blog
Like · Comment · September 21, 2009 at 12:20pm
Marketing and Media Masters
Anyone who buys online ads should read this report on click fraud. Many online dollars are wasted thanks to "the dirty little secret of online ad industry"
MediaPost Publications Study: Half Of Ad Impressions, 95 Percent Of Clicks Fraudulent 09/18/2009
www.mediapost.com
Study: Half Of Ad Impressions, 95 Percent Of Clicks Fraudulent - 09/18/2009
Like · Comment · September 18, 2009 at 11:55am
Marketing and Media Masters
How publishers can use custom media to help drive incremental revenue
Gordon Plutsky's blog | eMedia Vitals
emediavitals.com
Publishers often talk about their plans to negotiate the new media landscape with innovative web strategies, live and interactive events, and other programs to “engage” their target audience. ...
Like · Comment · September 14, 2009 at 11:54am
Marketing and Media Masters
The net result of the "Whole Foods Boycott" No effect on sales or the stock price as very few people actually show up to protest. The story was driven in part by social media hype surrounding 25K who signed up for a Face Book boycott fan page.
IBDeditorials.com: Editorials, Political Cartoons, and Polls from Investor's Business Daily -- Whole
www.ibdeditorial.com
Editorials and commentary; political cartoons; economic, political and opinion polls and more from Investor's Business Daily.
Like · Comment · August 25, 2009 at 11:27am
Marketing and Media Masters
Interesting social media tips for your charity or non profit
5 Essential Tips for Promoting Your Charity Using Social Media
mashable.com
Here are five essential tips for charities to get the most out of social media when promoting their cause.
Like · Comment · August 21, 2009 at 12:55pm
Marketing and Media Masters
Very cool video on the Social Media Revolution. Ties to a blog and site http://socialnomics.net/ Check it out.
Social Media Revolution
www.youtube.com
Is social media a fad? Or is it the biggest shift since the Industrial Revolution? Welcome to the World of Socialnomics
Like · Comment · August 21, 2009 at 6:51am
Marketing and Media Masters
After a few down years, the Gap is coming back with a campaign "Born to fit" that will not use TV ads at all - a big departure. They are using integrated media (including iphone app) to drive people to a Facebook page using content to create community and engagement with the brand. Is this a sign of things to come for the 30 sec TV spot?
The Gap Steps Up to Social Media in New Denim Campaign - ClickZ
www.clickz.com
Campaign has no TV commercials, places greater emphasis on Facebook and online advertising.
Like · Comment · August 20, 2009 at 9:44am

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Marketing and Media Masters

Wall

New research that bring to life the growth of custom content and custom media as a ROI generating marketing tool.

Marketing and Media Masters edited their Founded, Website and Company Overview.

Here, FOLIO: spoke with 12 different publishing executives—representing a range of large consumer, b-to-b, online-only and custom publishers—about which technologies are having the biggest impact on their businesses. Cam Brown. President of King Fish is interviewed as one of the execs.

Fun poll for marketers and media types - Tell Media Week your favorites of the last decade.

From eMarketer - how do marketers measure ROI?

Interesting take from Jamie Tedford on Social Media and Marketing. How to think about it for your brand

Great new research on custom and content marketing and how marketers are measuring ROI

Big News - Conde Nast is folding a few big names on the print side. The changes in the media landscape are rough on print ad supported media.

Anyone who buys online ads should read this report on click fraud. Many online dollars are wasted thanks to "the dirty little secret of online ad industry"

How publishers can use custom media to help drive incremental revenue

The net result of the "Whole Foods Boycott" No effect on sales or the stock price as very few people actually show up to protest. The story was driven in part by social media hype surrounding 25K who signed up for a Face Book boycott fan page.

Interesting social media tips for your charity or non profit

Very cool video on the Social Media Revolution. Ties to a blog and site http://socialnomics.net/ Check it out.