Wilson Everard Advertising
Looking to boost its membership numbers the AFLPA enlisted the help of Wilson Everard advertising. With a very tight budget the AFLPA wanted to go hard with a print ad in the Footy Record, Direct mail, on ground posters and a TV ad.

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Location:
Melbourne, Australia, 3004
Phone:
+61 3 9867 5100

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Wilson Everard Advertising

 
Wilson Everard Advertising

Wilson Everard Advertising WILSON EVERARD’S BOSCH CAMPAIGN A ‘KNOCKOUT’

Melbourne agency Wilson Everard brings new client Bosch Blue to new heights in electronic media for the first time as part of a comprehensive campaign to launch the German company’s new range of cordless power tools for professional tradesmen.

With a boxing theme for the new 18V Lithium-Ion ‘Champion’ product, Wilson Everard creative directors Justin Groves and Jeremy Wynne expect a ‘knockout’.

“The campaign includes five radio executions, a promotion, a dedicated microsite, print, POS, public relations and a launch event for retailers,” Mr Wynne said.

Globally Bosch Blue is the world leader in power tools for professional tradesmen.

“Boxing is a sport that resonates with tradesmen and because the Bosch Blue product belts the daylight out of the competition at every level, the connection’s a natural,” explained Mr Wynne.

Wilson Everard Advertising

Wilson Everard Advertising Drawing on the near cult status of the AFL’s 5th Most Sexiest Player - Geelong’s Cameron Ling, this On-line Campaign was created by Wilson Everard Advertising for the AFL Players’ Association
to drive traffic to the AFL’s On-Line DreamTeam 2009 competition. This 1st Webvert marks what will be a series of spots that will show the length some players will go to, just to get picked by
Footy Fans for the Dream Team 2009.
http://www.youtube.com/watch?v=eXKMRNRTCjg

Wilson Everard Advertising

Wilson Everard Advertising Cinema audiences in SA were left in no doubt that when they rent a computer from Radio Rentals, technical support comes as part of the package. The lighthearted, quirky commercial created by Wilson Everard Advertising, sees Dr PC being tossed in the box along with the computer by two Radio Rentals assistants. The box is then stapled shut and the two walk off as the voice over details the offer. For Radio Rentals customers, the doctor is most definitely in.

Wilson Everard Advertising

Wilson Everard Advertising Adelaide shoppers saved by the SA Team.

Shoppers in Adelaide who are stuck for Xmas ideas are being saved by the SA Team from Radio Rentals. The TV campaign created by Melbourne creative advertising agency Wilson Everard may not feature Mr.T, but for thousands of Adelaide customers doing it tough, it features something far more interesting: a team armed with dozens of great gift ideas bursting in to save the day and a great deal of money!

Wilson Everard Advertising

Wilson Everard Advertising SEMA 2008 –the end of the world as we know it?

We first went to SEMA (the Specialist Equipment Manufacturers Association) show in Las Vegas in 2006 with client Bob Jane T-Marts.

Creative Director Justin Groves and I hired a Hertz Shelby Mustang to really get into the spirit of the event.

Every hot-rodder, tyre and wheel manufacturer and factory tuner was there and the theme was appropriately ‘American Muscle’.
The upside was an Aussie company, Disc Brakes Australia from down the road in Oakleigh, Victoria.

Great display with a Holden Ute –they’ve been at SEMA for ten years and Sales and Marketing Director Martin Peart is optimistic having just opened a warehouse in Detroit despite the doom and gloom merchants.

Check them out at www.dba.com.au

Wilson Everard Advertising

Wilson Everard Advertising Coodabeen Champion Ian Cover entertains Wilson Everard Advertising clients

Coodabeen Champion Ian Cover entertained an audience of over forty Wilson Everard Advertising clients at the Client Christmas lunch yesterday.
It went something like this: I'll look really good in my Hard Yakka gear and Ambra pantihose, with my Teds Camera around my neck, holding a Bosch drill and a Drummond Golf bag with my wife massaging my neck with a Homedics massager while pushing my Honda mower with Bob Jane All Rounder tyres outside my million dollar Far East apartment thats just been painted with Haymes Paint.
A good time was had by all we are led to believe!

Wilson Everard Advertising

Wilson Everard Advertising Aussie ad campaign adopted by the US to target stressed Americans.

Marketing executives in the U.S. found the new HoMedics Australia Xmas campaign created by Wilson Everard Advertising so relaxing that they decided to adopt the commercial for the U.S. market. In a time where everyone is shouting at TV audiences, it was felt that the gentle, quiet and relaxing nature of the TV commercial would attract audiences by providing some welcome and engaging relief from all the noise. Europe has also expressed interest in adopting the campaign.