Transmission Content + Creative

I’ll probably hear some good natured opposition to this post from some friends at different Social Media Monitoring companies, but I stand solidly behind this advice. No matter which social media monitoring platform you’re committed to, use others as well. Tr...

Building on yesterday’s post about the importance of reading the links you’re collecting through social media monitoring, today we’re going to focus on tags. What’s a tag? Well, if you think of the web as one big filing cabinet, a tag is the label you put on a folder within the cabinet. The be...

At the workshops I give at different conferences, I show those in attendance a slide with three bullet points explaining how seeds get planted: You plant seeds across the web You ask others to plant seeds on your behalf People are planting seeds ” good and bad ones ” for you Po...

Fair is fair. When you call out social media monitoring companies for not responding and question whether they’re even listening, you have to give credit to those who are paying attention. So here’s a list of all the companies that have responded to the original challenge so far. Th...

It started with a simple Tweet from @all4monitoring: “In the social media monitoring business? If you’re a free or paid tool, describe your service in 140 characters. #a...

Last week, I opened a new Twitter account, @All4Monitoring, to support the new social media monitoring service I’ve been offering clients. Why start a new Twitter account aside from helping me plant seeds for this new offer? Actually, I have a very clear intention for it. ...

Gearing up for a busy fall, as I’ll be leading workshops at three different events organized by the Advanced Learning Institute, a conference organizer based in Chicago. ...

Over the last little while, I’ve been wondering why people are so focussed on collecting subscribers, friends and followers. Sure, they’re nice to have, but unless you’re focussed on delivering content that people can connect to, then all the subscribers in the world don’t matter. That’s...

Give and take. Over on my original blog, I talked about the notion of Give + Take Marketing quite a bit. The underlying notion of it being simple – to get something, you need to give something. ...

One way to Plant Seeds is by reaching out to other bloggers and developing relationships with them. The better the relationship, the more they’ll be willing to plant your URL, as the theory goes. ...

Hats off to the Google team for this email, which I received this mornnig. It has all the right elements as it respectfully explains my opt-in options and the changes they’ve made to this list. ...

Last Wednesday, I had the pleasure of speaking at the Social Media for Government conference in Ottawa...