Marketing is not a some time thing or a "when we need it" thing. It's an "all the time" thing. The reality is that you can never stop marketing. That's our mantra. Is it yours?
Information
- Founded:
- 2008
The social media era is bringing us back to simpler, more open communications. If you are honest and authentic, you are going to garner respect. And, by being who you are, you can be remarkable...
Never Stop Marketing More thoughts on in-Tweet advertising http://bit.ly/6kII4u
Never Stop Marketing The Next Twitter? http://bit.ly/5hBCxv
Never Stop Marketing Punishing Loyalty For Dallying With The Competition http://bit.ly/7GOIZT
Continuing some of the rough thoughts begun here in part 1 on how marketing planning will need to change given the fact that marketing itself has changed. Marketing is a dialogue. It’s a relationship. It’s a listening process. You say something, the market responds. Yo...
Never Stop Marketing Will It Blend Week, part 4: How it all started with sawdust http://bit.ly/11Zqu4
Never Stop Marketing Fifteen Tips to Avoid Nagging. http://bit.ly/3NtZ2a
Remember how I said that I only work with people I like? Well, my client Pinstripe fits the bill in a big way! One of the hallmarks of being Remarkable is “get people to make a remark about it.” And, this bracelet is that indeed. JFDI…Just F’’in Do It! A commi...
The good folks on the Local Engagement Team at Microsoft (client) are taking the Marketing Survival Strategies for the Attention Economy show on the road. You (or your friends) can catch me in the following cities. City Date Boston Dec....
Charlene Li and Jeremiah Owyang, two of Social Media’s leading thinkers penned a post a few weeks back called “Social Search: Customers Influence Search Results Over Brands” To which I say: NO KIDDING! But this post isn’t about what they wrote…it’s spot on. What it ...
Never Stop Marketing Quote of the Day: Right and wrong http://bit.ly/42Xvds
Remember back when I wrote about how Accounts Payable is a customer touchpoint? Well, here’s a great story from Andy Sernovitz about how your legal department is also a touchpoint. Lawyers, as much as we make fun of them, play an important role in the company. They minimize risk. ...
Never Stop Marketing A Speculative Post on the Idea of Algorithmic Authority: Jack Balkin invited me to be on a panel yesterday at Y.. http://bit.ly/1S3lWC
Never Stop Marketing Factoid (and peeve) of the day: During last year’s presidential campaign, both McCain and Obama endlessly broad.. http://bit.ly/3wRWjv
I am kicking myself about this one, but it just dawned on me that when someone asks you for “feedback,” you have been gifted a marketing opportunity. M...
