Never Stop Marketing

Image via Wikipedia Continuing some of the rough thoughts begun here in part 1 on how marketing planning will need to change given the fact that marketing itself has changed. In technology (and I suppose engineering terms as well), there is a concept of high fault tolerance...

Image by Getty Images via Daylife A few weeks ago, I was in Milwaukee to speak the Wisconsin chapters of the American Marketing Association and the Young Presidents Organization. Over breakfast, the talk turned to one of my other passions (aside from marketing): football...

I know a guy named Ron who works at United Healthcare. I also know a guy named Albert who is starting up a company that can save health insurance companies a lot of money by automating the process for scanning bills and finding errors...

Image by Dunechaser via Flickr Continuing some of the rough thoughts begun here in part 1 on how marketing planning will need to change given the fact that marketing itself has changed...

No matter what type of business you are in, you now have to figure out a way to differentiate yourself through experience. If you are a restaurant, this is easy (well, it’s not easy to do, but easy to know where to start). What about if you are a law firm? Or a doctor’s office? More difficult. Sa...

My mother-in-law gave me a copy of the Forbes 400 (wonder if she is trying to tell me something?) While I don’t think it’s generally a good use of time to read the bios (they don’t tell you much about HOW they made their money, just ‘Investments” or “oil,” etc.), I did find a nice set of quotes...

Continuing some of the thoughts begun here in part 1 and then here in part 2 on how marketing planning will need to change given the fact that marketing itself has changed...

You’re busy, I get that. When I email you, it may not be a priority for you to respond in full at that moment. No problem. Well, yes, maybe there is a problem. ...

Image of JackBe Big congratulations to Luis, Chris, Jess and the JackBe team (client)… We were finalists (but not the winners, alas) in the 2009 Forrester Groundswell awards for the B2B Energizing category (that is, energizing their Raving Fans!) With 140 submissions, we’re all proud of ...

Was just reading through Microsoft’s annual report and came across the balance sheet. I noticed the line that said “Goodwill” measured at $12.5 Billion dollars. That’s right, how people feel about the company is valued at a number roughly equal to the GDP of Botswana. I’ve ...

Continuing some of the thoughts begun here in part 1...

Just finished up the first meeting of the Never Stop Marketing Mentoring program. Right now, there is 1 participant, though 2 others have indicated an interest...