Magazine Publishers of America

MPA will host its third annual Career Insight Conference to introduce new audiences to magazines as well as showcase the wealth of diverse and multicultural talent within the industry.

Click here to register online:
http://members.magazine.org/source/events/event.cfm?event=PD09CARINS&FUNCTIONSTARTDISPLAYROW=1

Scheduled as... a half day event (two panels, keynote address and internship fair) in New York City, the Career Insight Conference is geared toward anyone interested in building a magazine career -- from students and new graduates to entry-level employees just starting out.

A lineup of magazine industry professionals from both the business and editorial sides -- from hiring directors to editors-in-chief -- are slated.

Continental breakfast will be served.
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As they say, “The times they be a changing.” As we are now entering what appears to be a protracted time of economic uncertainty many leaders are being challenged to keep their staffs motivated and engaged. The preverbal getting more done with less is even more true today with what for some organizations is unprecedent...ed employee cuts and layoffs.

The good news is that this makes it a good time to shine as a great leader. This custom built program will provide the participants with some easy to understand leadership frameworks and an opportunity to practice these frameworks as part of the program. This program is designed to help you to become confident leader even when challenged with uncertainty.
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Join us for this two-hour, thought-provoking breakfast forum lead by Reed Phillips, Managing Partner, DeSilva + Phillips, LLC as he and a distinguished group of panelists explore...

Is your rate base at the right level?
Should you change your advertising compensation plans for the sales team?
Can you reduce your publis...hing frequency & supplement with paid online newsletters?
Are you missing revenue opportunities your peers have discovered?
Are you re-configuring your editorial staff for print and online-fast enough?
What is an appropriate EBITDA level to be aiming for?
How to get past industry "sacred cows" to new business models Read More

Whether you are developing new sales skills, or retooling your arsenal, this two-day seminar will help you develop the skills, confidence, and professionalism to sell your magazine's advertising even in this challenging environment. You will learn how to maximize every strategy, execute brilliantly on every skill and b...e as creative as possible to win whatever business is out there. As surely as you are reading this, someone is going to win business in 2009. Make sure it is you. MPA Advertising Sales CareerTrack certificate will be awarded upon completion. Read More

Created to provide industry professionals with an occasion to meet and network with each other, the Mix & Mingle is a great way to reach magazine and advertising executives in a relaxed yet business-oriented atmosphere. Since its inception, nearly 500 magazine and advertising executives have attended MPA's annual Mix ...& Mingles. It has become one of the premiere magazine business social events of the year!

Join other magazine publishing and advertising industry professionals for a networking cocktail reception in Bryant Park. Drinks and hors d'oeuvres will be served.

RSVP by May 28 to reserve your spot. Space is limited, so sign up today!
http://www.magazine.org/content/Files/MM%20Reg%20Form%202008%20FINAL.pdf


Note: You must be 21 or older to attend this event. IDs will be checked at the door.













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With the rise in the Web's importance (not to mention mobile, video and other digital outlets), magazines have been grappling with how to best integrate the digital-side staff into the organization. Sometimes the Web site is run from the marketing division, sometimes from editorial, and other times IT. Every choice bri...ngs strengths and pitfalls.

How can you get the most out of your digital experts while also getting the rest of the team to buy in? What are the implications for audience, revenues and protecting the brand? Do you even need a digital division, or should everyone be on cross-functional teams?

In this targeted session with industry leaders who've grappled with these questions and others, we discuss best practices as well as case studies that will help you understand how to organize for success in the digital sphere.

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Traditional circulation executives are becoming equally savvy in digital strategies & tactics. Every discipline has best practices, and internet marketing is no exception. But due to the rapid pace of change in technology and marketing approaches, best practices are continually changing.

In these three sessions, led by... Joyce Shirer, Consumer Marketing Consultant, you will learn practical knowledge and a comprehensive overview of what's working in online marketing and audience development today. Leading consumer marketing pros will discuss what's working now, techniques that are new and notable, and test ideas to make your online marketing more efficient and effective. From email that closes the sale to SEM, SEO, upsells, driving customers to transact online and creating order forms that perform, these sessions will give you the tools you need to drive results and improve your online marketing performance. Participate in any, or all three to receive an MPA Certificate.

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