
Mella Media Event Eleven's Tony Schubert designs another hit in Hollywood: Wonderland.
Source: www.bizbash.com
The Dolce Group has opened a new 4,200-square-foot nightspot, Wonderland, in Hollywood with an—you guessed it—Alice in Wonderland theme (the space was planned to be named Alice until shortly before it opened). ...

Mella Media
The world of mobile continues to be a very interesting place, with significant successes and disappointments when it comes to positive consumer engagement tactics. Mella Media's Jordan Greene takes three recent mobile campaigns to task (SIRIUS, Ralph Lauren, and Foot Locker) and suggests how these companies might have ...planned and executed them better.
Please take a moment to read today's cover story on imedaconnection.com:Read More
Please take a moment to read today's cover story on imedaconnection.com:Read More
Source: www.imediaconnection.com
Even mobile's biggest champions can lack the understanding of how to use it well. Take a look at these examples of wireless failures, and how they could have been turned into big wins.

Mella Media Mella Media's Jordan Greene (@greenemarket) on why the new RL mobile initiative may be effective brand PR but lacks in consumer engagement:
Source: blogs.imediaconnection.com
iMedia Connection Blog: At Ralph Lauren, Buzz-worthiness Trumps Consumer Engagement

Mella Media Mella Media's @greenemarket sounds off on Foot Locker's current (not-so-great) mobile marketing campaign:
Source: tinyurl.com
iMedia Connection Blog: Why Foot Locker Should Kick Its Agency

Mella Media Event Eleven's Tony Schubert tells Special Events Magazine What's Hot and What's Not in Event Design Right Now...
Source: specialevents.com
Event Designers Share Which Trends are In and Which are So Over

Mella Media Great Museums debuted its own channel on www.SnagFilms.com this month...choose amongst eight full episodes of this award-winning series including "China: West Meets East at The Metropolitan Museum of Art" and "In Our Time: The Museum of Modern Art." We're new -- so help us get onto the "Most Popular" or "Most Discussed" Lists!

Mella Media
Today on Hulu.com, GREAT MUSEUMS' co-creator, Chesney Doyle, recalls how the award-winning documentary series got its start and why she and husband/executive producer Marc Doyle "never miss an opportunity to share a 'Eureka' moment" in each episode....
http://blog.hulu.com/2009/07/21/another- look-great-museums/
Watch all 8 episodes currently on www.hulu.com/great-museums.
Source: blog.hulu.com
Last week, Great Museums executive producer, Marc Doyle, introduced the series in the Hulu Blog. This week, the show’s co-creator (and Marc’s wife), Chesney Doyle picks up the story. If you ...

Mella Media
Great Museums Executive Producer, Marc Doyle, shares more about Great Museums in the Hulu Blog: http://blog.hulu.com/2009/07/15/abc-grea t-museums/
Source: blog.hulu.com
Today we launch two new shows as part of the Hulu Days of Summer. In the first, ABC’s Brothers and Sisters, a close-knit family copes with the devastating loss of a father, only to discover dear old dad was living a double life. ...

Mella Media Full-length episodes of the award-winning, public television documentary series, GREAT MUSEUMS, are now on Hulu.com!
Source: www.hulu.com
Show description: Every museum has fascinating stories to tell. 'Great Museums' showcases the collections and tells the tales of the people and places that make these cultural institutions so treasured.

Mella Media Here is a better link to Jordan's article:
Source: www.imediaconnection.com
Strangely enough, hard times are creating a perfect storm of marketing opportunities for brands. Find out how to leverage the hidden benefits.

Mella Media In this article posted on today's iMediaConnection.com, Mella Media's Jordan Greene argues that tough economic times are actually the best times for strategic, unique media buys.
Source: www.imediaconnection.com

Mella Media
“GREAT MUSEUMS OF HAVANA: CURIOUS ABOUT CUBA”
WINS A 2009 CINE GOLDEN EAGLE AWARD FOR DOCUMENTARY EXCELLENCE
“GREAT MUSEUMS OF HAVANA: Curious About Cuba,” the latest episode in GREAT MUSEUMS® TV’s acclaimed public television documentary series, has been awarded a prestigious 2009 CINE Golden Eagle Award for Documentary Excellence in Arts & Entertainment.
Source: cine.org
Did you receive a CINE Golden Eagle this Spring? Have any questions? Check out this page: You got a Golden Eagle Award! So...now what?

Summer Party Planning: The Inside Scoop Entertaining Expert Tony Schubert Reveals Clever Party Plann
Source: www.prweb.com
PR: This summer, Americans are spending less, staying home and planning their own versions of the "staycation." Summer is also a time for parties.... weddings, bar mitzvahs, birthdays, anniversaries, ...

Mella Media Check out UrbanDaddy's latest Los Angeles article on The Weekender
Source: tinyurl.com
The latest scoop on food, nightlife, shopping, entertainment...and some perks. You want this, trust us. Sign up for a free membership.




















